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How to Advertise Your Business to Generation Z

Strategy Driven

Work on your online reputation. Many experts have determined that the first Generation Zers were born in 1995 and the last were born in 2012. If you’re to stand a chance of advertising your business in the best possible light via the web, you’re going to need to work on your online reputation.

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9 Lessons from Henry Ford’s $5 Day Decision

Leading Blog

He simplified the design and construction of the automobile, narrowed the choices available (“any color you want, so long as it’s black”) and marketed it toward what we would today call the “down market.” That’s why Fortune ’s editors named it as the ultimate in their 2012 book The Greatest Business Decisions of All Time.

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Complimentary Resource – E-commerce Marketing: How To Turn Your Website Into Profit

Strategy Driven

E-commerce Marketing : How To Turn Your Website Into Profit. You will also receive multiple free price quotes from reputable e-commerce marketing providers by phone/email. You will also receive multiple free price quotes from reputable e-commerce web design providers. Copyright 2007-2012 by StrategyDriven, Inc.

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When Good Employees Do Bad: Six Surprising Behaviors that May Precede a Scandal

Leading Blog

At Johnson & Johnson, the understood directive to get product to market on tough deadlines created a culture of "Don't ask too many questions" and resulted in a series of dangerous drug recalls that badly sullied the company's reputation. In fact, it can lead to disaster. Excessive optimism. You know the rest.

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Culture Counts

Leading Blog

But far more important than heroic reputations are the values these captains of industry personified and instilled within their organizations. Michigan), is president of Eich Associated , a marketing and public relations consulting firm.

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Executive Presence: What’s Your “Talk Track”?

Great Leadership By Dan

Guest post from Elizabeth Freedman (originally published 12/6/2012 on the Bates Communication blog). One of my clients had a talk track for many years that led to a reputation for negativity. Elizabeth is one of the instructors in our upcoming UNH Woman''s Leadership Development program. Strong word! So we talked about this talk track.

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Someone = Us!

Mills Scofield

Perhaps innovators and entrepreneurs aren’t more risk-o-philic, they just define risk differently – not following one’s passion and purpose is a greater risk than financial or reputational security. Khalil is preparing for a 2012 Fall launch. Perhaps this is a basis for Rebellious Optimism.