Rajesh Setty

MARCH 16, 2013

So here’s your new 4-word mktg strategy for 2013: Guess Less, Ask More… and always start with “How can I serve you?”. Use social media for instant and ongoing engagement with your customers. He is a leading social marketing strategist and in March 2009 started using and evangelizing the term ROR, Return on Relationship™.

Retail 41

Retail Brand Media ROI 41

Strategy Driven

APRIL 15, 2013

You seem to be doing the right thing – INCREASING SALES, and having the best year of your career. Let me address sales leaders… REALITY QUESTION FOR SALES MANAGERS: Why would you, as a leader, take an improving salesperson who is having the best year of their career, and tell him or her they’re “not making enough calls”?

CRM 50

CRM Customer Loyalty Seminar Follow-up 50

Strategy Driven

APRIL 29, 2013

How are your connections helping your sales or your career? Your LinkedIn profile is one more social media image. I hired Joe Soto at One Social Media to help me with the keywords, layout, and what to include on my profile page. Allocate 30-60 minutes a day to utilize this vital business social media asset. How’s yours?

ROI 50

ROI Customer Loyalty Media Seminar 50

Strategy Driven

MAY 13, 2013

I want to talk about one element of your personal business habits: Your personal outreach, your daily outreach, that builds attraction, personal brand, authority, known expertise, recognition, position in your industry, Google rank, social media presence, top of mind awareness, and reputation. Sounds like a LOT of work. All rights reserved.

Brand 50

Brand Reputation Follow-up Video 50

LDRLB

MAY 26, 2014

One of the things I think is most interesting is there’s a lot of old models of innovation and of strategy that I won’t say they don’t necessarily apply anymore, but they apply to very, very, almost static markets. DAVID: Yeah. I should say we were talking off the air about- Thanks for ruining Everett Rogers’ curve for me.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Innovation 60

Harvard Business Review

OCTOBER 6, 2015

In 2013, Jayne Juvan became one of the youngest partners ever at the Cleveland-based law firm Roetzel & Andres — thanks to Twitter. When Juvan started using social media a decade ago, very few lawyers used such tools. She then began to land clients through social media. They didn’t see the opportunity.

Media 8

Media Marketing Technology Engineering 8

Harvard Business Review

MARCH 17, 2014

How do you generally discover companies and create an impression about them (social media, product usage, campus events, other ways)? Question 2: Given the first chart, you might expect things like “company mission” or “market leadership” to be on top. According to a 2013 NACE study, 98.1%

Company 13

Company Brand Media Career 13

Harvard Business Review

AUGUST 4, 2017

The increasing acceptance of boomerang employees is partly due to the “tight job market,” according to Michael Watkins, chair of Genesis Advisers , professor at IMD , and author of The First 90 Days. “While my career path has not been a normal one, and I’m glad I left — I’ll never wonder ‘What if?’

Company 12

Company PR Learning-by-Doing Maturity 12

Harvard Business Review

AUGUST 9, 2017

In 2013 an activist investor criticized the board at ConMed for a “ culture of nepotism, patronage, and dystopian corporate governance.” We investigated the consequences of a firm receiving negative attention by equity analysts and the news media.

Reputation 8

Reputation Media Consensus Long-term 8

Harvard Business Review

APRIL 15, 2013

Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Light dawns on the marketing spend!

CIO 8

CIO Marketing CRM Information Technology 8

Harvard Business Review

DECEMBER 13, 2013

As a long-time business journalist in the mainstream media, my professional and personal reputation was on the line. But here’s what is most surprising to many about the marijuana industry: It’s filled with straight-laced people who built careers – and started successful companies – in other fields.

Industry 10

Industry Retail Banking Brand 10

Coaching Tip

NOVEMBER 17, 2015

If word-of-mouth is so vital to the success of a business, why are so many dollars spent on marketing and advertising? With the advent of the Internet, businesses are learning that the influence of what you say about yourself in ads or even on social media simply pales in comparison to what customers say about you. This is such a book!

Advertising 70

Advertising eBook Career Comparison 70

Harvard Business Review

JANUARY 22, 2018

Shareholder activism is on the rise in American financial markets. ” Much of the activism discussed in the media involves a large investor telling the CEO what to do. firms between 1996 and 2013. And if female CEOs face more activist threats, their careers may suffer more.

CEO 8

CEO Sample Influence Strategy 8

Harvard Business Review

JUNE 21, 2013

New research led by Lan Jiang, an assistant professor of marketing at the University of Oregon, shows that if you give a shopper an unearned reward, she’ll probably have mixed feelings if she’s observed by other people, such as shopper No. growth in digital ads between 2013 and 2014. 999,999, who didn’t get anything.

Advertising 8

Advertising Video Ethics PR 8

Harvard Business Review

SEPTEMBER 1, 2015

He spent the early phases of his career there as a product manager, working on products such as Toolbar. In addition, consumers are already spending more time on apps or on e-commerce sites, such as Amazon.com, and a growing variety of social media platforms. Find new growth markets – fast.

CEO 8

CEO Engineering Advertising Technology 8

Harvard Business Review

FEBRUARY 3, 2015

With multiple social media accounts and years of Google search results behind you, it’s often a fraught transition for your personal brand, as I’ve written about previously for HBR. It can be complicated to change your name after getting married. “I asked them to keep it quiet until after I told the Executive Board.

Management 8

Management Brand Advertising Media 8

Women on Business

JANUARY 11, 2011

Review your investment portfolio to identify certain appreciated positions to sell now before taxes potentially increase in 2013. Medicare tax that will be imposed on certain investment income for higher income Americans beginning in 2013. The Social Security tax holiday is designed to leave more money in our paychecks.

Press Release 178

Press Release Discount Insurance PR 178

Harvard Business Review

JANUARY 2, 2013

Dionne's Why Americans Hate Politics , which came out at the same time and was fine but not nearly as interesting as Ehrenhalt's book, was a big bestseller (clearly, I had a lot to learn about book marketing). It would be hard to make that same claim about the politics of 2013.

Politics 8

Politics Commitment Books Incentives 8