Strategy Driven

JUNE 24, 2013

It’s almost social media. It’s BUSINESS social media. Even fewer companies and salespeople understand that business social media must be combined with, in conjunction with, and in harmony with all other internet and face-to-face marketing outreaches. Copyright 2007-2013 by StrategyDriven Enterprises, LLC.

Media 70

Media Seminar Follow-up Customer Loyalty 70

Coaching Tip

JULY 9, 2013

First Borders, then Barnes & Noble CEOs make the wrong leadership decisions. Tom Borders told me that they decided to hire a CEO whose experience was in retailing versus a strategic marketing expert. Booksellers, like any other business, must have Strategic Leadership to Prosper. Leadership is Already Inside You.

Chief Executive Officer 97

Chief Executive Officer eBook Leadership Leadership Styles 97

Lead Change Blog

DECEMBER 29, 2015

Perhaps it is some combination of them, some attainable format for effective leadership that requires work, certainly, but that also works. He has been described by business leaders and the media as one of the greatest thinkers and nonfiction writers of his generation. He is the top ranked leadership blogger by Huffington Post.

Porter 150

Porter Christensen Consultative Influence 150

Strategy Driven

JUNE 17, 2013

MY MARKETING MANTRA IS THE CORE OF MY SOCIAL EFFORT: I put myself in front of people that can say ‘yes’ to me and I deliver value first. Long before social media, or as I prefer to refer to it business social media, my marketing mantra was the hallmark of my sales success. Especially in social media.

Media 50

Media How To Brand Customer Loyalty 50

Strategy Driven

JULY 1, 2013

It’s almost social media. It’s BUSINESS social media. Even fewer companies and salespeople understand that business social media must be combined with, in conjunction with, and in harmony with all other internet and face-to-face marketing outreaches. Copyright 2007-2013 by StrategyDriven Enterprises, LLC.

Media 50

Media Seminar Follow-up Customer Loyalty 50

Chart Your Course

APRIL 29, 2013

Effective June 2013, all employees were required to work in the office. For instance, a business wants to expand its social media marketing. Armed with ready ideas, the lead team can decide who will post what and when, creating a consistent, time-efficient social marketing strategy. This past February Yahoo!’s

White Paper 231

White Paper Human Resources Consensus Case Study 231

Strategy Driven

APRIL 17, 2013

You probably didn’t answer, “How to implement effective marketing.” ” Marketing can sometimes slip through the cracks given the constant and pressing demands of sales, client service, and internal operations. Why is marketing important for your business? Writing is a key element of marketing.

Marketing 50

Marketing Press Release Consultative Brand 50

Chart Your Course

OCTOBER 27, 2014

But eConsultancy’s 2013 Cross-Channel Marketing Report found that 70 percent of business owners feel acquisitions are definitely more expensive than retention. The 2013 GE Capital Major Purchase Shopper Study found that 81 percent of consumers will research a product online before buying it. Live Chat Online.

Quality 182

Quality Succession White Paper Customer Loyalty 182

Coaching Tip

JANUARY 19, 2013

With virtual meeting software such as GoToMeeting.com and WebEx, communication tools such as Skype, and social media sites Twitter, Facebook, and LinkedIn, it’s become easier to sell with few if any face-to-face meetings. Source: Bloomberg BusinessWeek, January 14, 2013 and "Ask the Coach". John Agno: Can't Get Enough Leadership. .

Health Care 109

Health Care Brainstorming Software Class 109

Leading Blog

OCTOBER 30, 2015

When your team identifies a product concept that is worth pursuing, leadership becomes the championing of execution over the touting of an idea. We can all dream up big ideas, but few of us can bring them to market. Likewise, leadership is a choice. You have to decide if leadership is really something you're ready to shoulder.

Productivity 150

Productivity Products Succession Team 150

Strategy Driven

AUGUST 26, 2013

I’m certain that in a Facebook research-marketing lab someplace in Silicone Valley they’re talking about Instaface or Facegram. Here’s what Instagram offers to your social media mix: It’s instant. Here’s what Instagram offers to your social media mix: It’s instant. It’s fun. But should.

Media 63

Media Follow-up Customer Loyalty Competitive Advantage 63

Strategy Driven

OCTOBER 9, 2013

In the case of Division-D, we took a closer look at 3 Interactive’s market and saw the need to change the core of our company from a local media representation company to a high impact ad media buying firm. Bobby Campbell is a successful entrepreneur with a deep understanding of how to monetize emerging digital markets.

Business Model 73

Business Model Advertising How To Entrepreneur 73

Strategy Driven

SEPTEMBER 23, 2013

Three things have changed selling (and buying) forever – THE INTERNET, SMARTPHONES, and SOCIAL MEDIA. Social media is the largest one-on-one sales reference on the planet, and like the Internet, it’s keeping business (and salespeople) honest. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Why “21.5″

Media 63

Media Advice Customer Loyalty Competitive Advantage 63

Strategy Driven

MAY 29, 2013

WE-WE – No social media recommendations from customers. THEM – Any third party media that supports you or your product – articles or interviews. THEM – Any third party media that supports you or your product – articles or interviews. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. True engagement.

Customer Loyalty 70

Customer Loyalty Seminar Media Marketing 70

Strategy Driven

JUNE 3, 2013

Every social media channel has a mobile app reliant on smartphone and tablet use for as much as 50% of their traffic. Social media is there at the forefront of mobile app development – whether you’re there or not. To put myself on notice that my own offerings need to be ahead of the market and ahead of my competition.

Download 56

Download Customer Loyalty Seminar Media 56

Strategy Driven

AUGUST 19, 2013

Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM! Copyright 2007-2013 by StrategyDriven Enterprises, LLC. The evolution of SOCIAL MEDIA ATTRACTION that leads to a sale. Consider leaving a comment!

Customer Loyalty 67

Customer Loyalty Competitive Advantage Media Seminar 67

Strategy Driven

APRIL 15, 2013

You’re an idiot who knows nothing about leadership, coaching, or creating winners. REALITY: Maybe by spending more VALUE time with each existing customer it will increase their wallet share and your market share, and referrals will go UP. Sales management and sales leadership is one of the hardest jobs in the world.

CRM 50

CRM Customer Loyalty Seminar Follow-up 50

Coaching Tip

APRIL 1, 2013

Baker says that, "Many people conceive of their business dealings as spot market exchanges--value given for value received, period. Sources: The New York Times Magazine, March 31, 2013 and www.LawofReciprocity.com. John Agno: Can't Get Enough Leadership. Your Social Media Press Kit. Nothing more, nothing less.

Social Capital 139

Social Capital Cialdini Mentor Incentives 139

Strategy Driven

JULY 29, 2013

There is no power in telling me how great your service is, there is power in delivering it, and there is HUGE power in having your customers talk about it, brag about it, on social media. Social media presence is no longer an option. Social media can make you a fortune or cost you a fortune. The power of a relationship.

Power 65

Power Succession Loyalty Learning-by-Doing 65

Strategy Driven

SEPTEMBER 2, 2013

Maybe ask a question or two about their vision or leadership philosophy, and leave. IDEA: create a blog around executive leadership philosophies. Start your own value messaging in social media. Post your ideas and thoughts on all social media outlets. Copyright 2007-2013 by StrategyDriven Enterprises, LLC.

Loyalty 58

Loyalty Price Customer Loyalty Competitive Advantage 58

Strategy Driven

APRIL 29, 2013

Your LinkedIn profile is one more social media image. I hired Joe Soto at One Social Media to help me with the keywords, layout, and what to include on my profile page. Allocate 30-60 minutes a day to utilize this vital business social media asset. increase their interactive marketing ROI. It must be working.

ROI 50

ROI Customer Loyalty Media Seminar 50

Harvard Business Review

FEBRUARY 12, 2016

In 1933, General Motors President and CEO Alfred Sloan established the automobile industry’s first full-time consumer research department under the direction of Henry “Buck” Weaver, a pioneer in market-based decision making. Because of the exponential growth of social media in recent years, and the fact nearly half of U.S.

Media 8

Media Automotive Globalization Active Listening 8

Strategy Driven

JUNE 10, 2013

Whatever your situation is there’s no denying that Twitter is a major force in business social media. Social media is everywhere, you may not like it, but you can’t ignore it. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. This is not simply a lesson. Leaders emerge as they become fearless. gitomer #fear #power.

Follow-up 50

Follow-up Customer Loyalty Seminar Books 50

Strategy Driven

NOVEMBER 11, 2013

Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM! Copyright 2007-2013 by StrategyDriven Enterprises, LLC. The evolution of SOCIAL MEDIA ATTRACTION that leads to a sale. Consider leaving a comment!

Price 68

Price Open-book Self-aware Loyalty 68

Strategy Driven

MAY 6, 2013

It’s for people that have no other way of marketing. And start to use social media to build your business and build your reputation. Your job is to figure out a way to take advantage of it using existing customers and social media. If it were me, I’d be using social media. Sherri, Cold calling sucks. Start there.

Advertising 50

Advertising Customer Loyalty Bottom-up Media 50

Strategy Driven

SEPTEMBER 26, 2013

the importance of social media to the selling process. Jeffrey is also a StrategyDriven Principal Contributor, sharing invaluable insights with us on sales, business, and leadership every Monday. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Marketing & Sales StrategyDriven Podcast 21.5 All rights reserved.

Seminar 50

Seminar Webinar Competitive Advantage Article 50

Harvard Business Review

JANUARY 23, 2013

I recently got back from the New Media Expo in Las Vegas. Scheduled before the massive annual CES gathering, it's a powwow for bloggers and other social media enthusiasts, early adopters who are quick to jump on board the next great thing. That doesn't mean doing less overall or abandoning new media. Nor should they.

Media 10

Media First-mover Advantage Early Adopters ROI 10

Strategy Driven

NOVEMBER 18, 2013

Have an active social media presence that is easily findable, so your reputation is both visible and impressive. Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM! FREE StrategyDriven Trial Membership.

Proposal 58

Proposal Price Long-term Customer Loyalty 58

Strategy Driven

NOVEMBER 4, 2013

The biggest mistake anybody in advertising makes is walking into a sales call with some kind of a media kit that shows how big a quarter page ad is, or how big a billboard is, or how many 30-second commercials there are. Jeffrey, I sell broadcast television advertising in a small market. Best regards, Jeffrey. All rights reserved.

CRM 58

CRM Advertising Customer Loyalty Competitive Advantage 58

Strategy Driven

MAY 13, 2013

I want to talk about one element of your personal business habits: Your personal outreach, your daily outreach, that builds attraction, personal brand, authority, known expertise, recognition, position in your industry, Google rank, social media presence, top of mind awareness, and reputation. Sounds like a LOT of work. All rights reserved.

Brand 50

Brand Reputation Follow-up Video 50

Strategy Driven

APRIL 22, 2013

MAJOR FAUX PAS: Your links better work – especially if they’re to your website, your blog, or other social media like LinkedIn. Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM! Do not abuse it.

Open-book 50

Open-book Follow-up Customer Loyalty Reputation 50

LDRLB

MAY 26, 2014

One of the things I think is most interesting is there’s a lot of old models of innovation and of strategy that I won’t say they don’t necessarily apply anymore, but they apply to very, very, almost static markets. DAVID: Yeah. I should say we were talking off the air about- Thanks for ruining Everett Rogers’ curve for me.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Innovation 60

Harvard Business Review

NOVEMBER 30, 2018

General Motor’s announcement that it plans to idle five North American factories and cut 14,000 jobs has sparked much discussion in the media and outrage in Washington. And the same applies to the affected workers: The tight labor market means there are opportunities for those who go through retraining. government. government.

Restructuring 10

Restructuring Fixed Costs Consensus Operations 10

Harvard Business Review

APRIL 15, 2013

Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Light dawns on the marketing spend!

CIO 8

CIO Marketing CRM Information Technology 8

Harvard Business Review

DECEMBER 27, 2013

In this massive piece, Nicholas Carlson analyzes Armstrong''s rise from his days as the owner of a strawberry business, uncovering a leadership trajectory that culminated in a proxy war with an activist investor and a final realization that his baby — local-news and listings provider Patch — needed to be trimmed, or else. "For

Armstrong 8

Armstrong Long-term Short-term CEO 8

Harvard Business Review

AUGUST 4, 2017

The increasing acceptance of boomerang employees is partly due to the “tight job market,” according to Michael Watkins, chair of Genesis Advisers , professor at IMD , and author of The First 90 Days. She came back as a director of media strategy and content. But in 2013, after five years at the company, she resigned.

Company 12

Company PR Learning-by-Doing Maturity 12

Harvard Business Review

MARCH 9, 2018

These companies spent millions to develop digital products, infrastructures, and brand accompaniments, and got tremendous media and investor attention, only to encounter significant performance challenges, and often shareholder dissent. We think there’s something more here than executive over-exuberance or slowing markets.

Technology 8

Technology Business Model CEO Marketing 8