Remove 2014 Remove Book Value Remove Management Remove Marketing
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Managing Talent in a Passion Driven Job Market

Strategy Driven

The question then becomes, as a business owner, leader or HR manager, what should you do about it? I would contend that the best investment you can make is in talent management. That manifests itself in how we recruit, manage, appraise and develop talent. Books typically valued from $14.95 – $29.95

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Branding vs. Marketing

Strategy Driven

Many believe that a brand is a function of marketing. Marketers and marketing departments love ‘branding campaigns’ or ‘brand-building programs,’ because they are sexier and more exciting than their less attractive cousin, the product campaign. But a brand is much more than a component of marketing.

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Improve Marketing Emails to Boost Sales

Strategy Driven

Business users sent and received on average 121 emails a day in 2014, and this is expected to grow to 140 emails a day by 2018. Instead of sending the same tired sales and marketing emails you typically blast to customers, take this week and the following tips to put a new spin on your digital customer communications.

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5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.

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Goal-Setting, Planning, and Testing: The Importance of Managing Your Lead-Generation Strategy

Strategy Driven

Learning how to use lead-generation marketing to your advantage requires planning and forethought. You need to think through your management strategy before beginning efforts to improve lead generation in your company. Overall, the goal for lead-generation marketing should be to use as many tactics as possible to your advantage.

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Three Ways Document Management Software Can Streamline Operations

Strategy Driven

Document management software can put important documents at your fingertips in seconds and help you keep everything organized. But which document management solution would work best for your office? Here are three tips to help you understand how document management software can help and which features you’ll need to make it work.

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Women Are Today’s Brand Champions

Strategy Driven

Their understanding of the market allows them to start businesses with a high degree of insight about both their potential customers and competitors.”. Then, you might wonder why so many companies are getting it so wrong when it comes to how they market to them. Books typically valued from $14.95 – $29.95

Brand 63