Strategy Driven

JUNE 19, 2015

In 1998, I advised the Disney corporation and reminded them that Walt Disney’s 100th birthday in 2001 would offer great marketing and positioning opportunities. These anniversaries should be celebrated in 2015: The Galleria, 45th. This is an excellent way to share each other's progress and give understanding for courses of choice.

Case Study 50

Case Study Open-book Learning Curve Learning-by-Doing 50

Strategy Driven

JULY 9, 2015

The search will yield more than six million results – so it is obviously a highly desired course of action. Nigel Dessau is a nationally award-winning marketing professional with over 25 years of experience leading corporate marketing and communications for several multi-million and billion dollar companies. About the Author.

Competitive Advantage 50

Competitive Advantage Open-book Learning-by-Doing Content 50

Harvard Business Review

JULY 8, 2016

Applying this, however, is much easier said than done — especially among companies operating in emerging markets. Emerging-market data can be challenging to work with due to significant data gaps, biased data, and outdated or incorrect numbers. Of course, these issues can cause a headache for any company, in any market.

Marketing 9

Marketing GDP Industry Objective 9

Strategy Driven

NOVEMBER 12, 2015

Years ago, when technology was new, a coaching client selling golf carts with new type of visual GPS systems once bet me $20 that his prospect, the owner of a golf course, was the sole decision maker. Copyright 2007-2015 by StrategyDriven Enterprises, LLC. She can be reached at sharondrew@sharondrewmorgen.com.

Influence 50

Influence System Training Politics 50

Harvard Business Review

AUGUST 5, 2015

Investing in technology can help lift people out of poverty, and investments that use technology for development are good for business, creating millions of new customers. Using information and communications technology (ICT) for development is fairly common, but surprisingly, most digital divide projects don’t generate revenue.

Technology 8

Technology Globalization Project System 8

Harvard Business Review

FEBRUARY 20, 2018

In 2015, there were 7 million jobs that required some level of coding skills , and programming jobs are growing 12% faster than market average. It’s now time for business, particularly technology companies, to harness the power of technology to help turn the tide. So now we need to retrain workers mid-career.

Company 8

Company Training Technology McKinsey 8

Harvard Business Review

DECEMBER 8, 2015

As mobile devices and borderless technology networks like Facebook, Google, and Tencent increasingly connect billions of people around the world, everything about the pace, profile, and application of modern media is changing. It’s the operating system, applications, and, of course, the access to data.

Advertising 8

Advertising Brand Marketing Cost 8

Strategy Driven

DECEMBER 28, 2015

Email is by far one of the best digital marketing solutions to have in your toolbox. However, with this approach there is plenty of room for error amid an industry rife with regulations; delivery, filtering and other technology concerns and a glut of ever-evolving best practices. Savvy marketers understand this.

Marketing 50

Marketing Audience Advertising Content 50

Harvard Business Review

MAY 4, 2017

But the security industry is a fast-growing market, with IDC pegging it as becoming a $101 billion opportunity by 2020. One of the big reasons is that security businesses tend to look for people with traditional technology credentials — college degrees in tech fields, for example. million unfilled positions by 2020.

Education 11

Education How To Industry Career 11

Harvard Business Review

OCTOBER 5, 2015

Marshall McLuhan wrote famously about the “global village,” created by new information technologies. In the traditional village, you chatted with your neighbor at the local market, face-to-face: this was the heart of community. Drucker Forum 2015: Managing in the Digital Age. Networks connect; communities care.

Drucker 8

Drucker Information Technology Globalization Fashion 8

Harvard Business Review

AUGUST 5, 2015

The Southeast Asia city’s rapid growth echoes the story of the so-called “unicorns” — technology start-ups that rapidly grew to a billion-dollar valuation and beyond. So far, 2015 has produced 30 unicorns. Generations of Filipinos have been raised on Hollywood movies, Friends , the NBA, and of course, Facebook.

Outsourcing 8

Outsourcing Technology B2B GDP 8

Harvard Business Review

NOVEMBER 22, 2017

The acceleration of digital technology has enabled the disruption of many disparate industries. Tom Davenport, the President’s Distinguished Professor of Information Technology and Management at Babson College, says that the health IoT will become “the most important and prolific source of real-time health data that we will have.”

Health Care 8

Health Care Content Power GDP 8

Harvard Business Review

JULY 17, 2015

The speed of technological innovation and industry demands is moving faster than higher education’s ability to adapt. For example, during one project, students assessed the marketing environment of an IBM business partner. But while this has happened, one sector has lagged behind: higher education.

Education 8

Education Industry Technology Mentor 8

Harvard Business Review

MARCH 23, 2016

Investors also did well: A $100 investment in Ruger in late 2010 was worth $443 in late 2015, while the equivalent investment in the S&P 500 yielded only $163 over that time frame. Step one is for manufacturers to adopt the role of steward for the entire gun marketing system, all the way to the buyer.

Licensing 8

Licensing Drucker Retail Technology 8

Harvard Business Review

OCTOBER 12, 2018

before 2010, and in only 50 countries by 2015. internet companies have scaled internationally, of course (Facebook and Google are two obvious examples). It also must face a diverse set of national regulatory restrictions, such as those that limit what content can be made available in local markets.

First-mover Advantage 8

First-mover Advantage Globalization Content Operations 8

Harvard Business Review

OCTOBER 12, 2018

before 2010, and in only 50 countries by 2015. internet companies have scaled internationally, of course (Facebook and Google are two obvious examples). It also must face a diverse set of national regulatory restrictions, such as those that limit what content can be made available in local markets.

First-mover Advantage 8

First-mover Advantage Globalization Content Operations 8

Harvard Business Review

JULY 27, 2017

This meant that the company was leaving out huge innovation potential — thousands of startups with billions of funding — that could help BMW innovate anything from core vehicle technology (batteries, sensors, artificial intelligence software) to manufacturing innovations (internet of things, cybersecurity, robotics).

Venture Capitalist 8

Venture Capitalist Meyer Innovation Fixed Costs 8

Harvard Business Review

APRIL 15, 2013

Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Shouldn''t CMOs and all marketers be shocked by this?

CIO 8

CIO Marketing CRM Information Technology 8

Harvard Business Review

MAY 23, 2017

In 2015 the Army informed Riley that, because of his time away, he was not being promoted alongside 90% of his peers to the rank of 1st lieutenant and he would soon be facing a board to determine whether he should be separated from the Army altogether. That was where the trouble began. Today he continues to wear the uniform.

Talent Management 9

Talent Management Learning-by-Doing Advertising Training 9

Harvard Business Review

SEPTEMBER 14, 2015

There was a heartening rally between 1996 and 2004, when growth returned to its 1950s/1960s levels of 3% — a performance almost universally attributed to the efficiency gains from information technology. When the first quarter of 2015 revealed a 3.1% When the first quarter of 2015 revealed a 3.1% Many US firms in many U.S.

Productivity 8

Productivity Products Price Globalization 8

Harvard Business Review

APRIL 23, 2013

There is another reason, too, that the drone market is set to take off. In February, as part of an FAA spending bill, Congress ordered the agency to develop rules by 2015 that would allow military, commercial, and privately-owned drones to operate in U.S. That last phrase, of course, is a big "unless."

Mass Marketing 8

Mass Marketing Technology Long-term Innovation 8

Strategy Driven

JULY 3, 2015

It is usually technical or sales/marketing in nature. One Course Will Fix the Problem. They embrace technology, rather than ideas and concepts. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It's a privilege.a

Education 50

Education Company Succession Mentor 50

Harvard Business Review

AUGUST 5, 2015

The heart-wrenching scene reminded me of the terrible challenges that today’s job-seekers face thanks to the advance of technologies that make human labor obsolete. While the men of Finisterre could flee economic conditions in Spain, there is no escaping employment market upheaval in the digital age.

GDP 8

GDP Porter Education Globalization 8

Harvard Business Review

MARCH 13, 2018

Faced with labor shortages, companies will accelerate their investment in automation technologies. An $8 trillion investment boom would result in average annual US growth of about 3% and roughly 60% more economic output in 2030 than in 2015. times higher than today.

Analysis 8

Analysis Constraint Industry Skills 8

Harvard Business Review

NOVEMBER 5, 2018

That’s valuable information, of course, but it shines no light on the problem of how to respond to potentially threatening innovation that has yet to generate a dominant new business model. electric utilities during 2008-2015—a period in which the decentralized model was in its uncertain, nascent phase.

Company 8

Company Disruptive Innovation Decentralization Software 8

Harvard Business Review

JANUARY 27, 2016

invests vast amounts in innovation – $135 billion from federal government sources alone in 2015 – yet it lacks a coherent intellectual property strategy to ensure that the investment pays off. The strategy of promoting its technology helped Europe win this battle and gather the spoils in growth, profitability, and employment.

Licensing 8

Licensing Technology Participative Globalization 8

Harvard Business Review

APRIL 25, 2013

This is the kind of worry, as I discussed in an earlier piece , that is driving many state and local governments to enact bans and restrictions on the use of unmanned aircraft in advance of 2015 FAA rules that will allow them into US airspace. Each new technology gets its own analysis. In a 2012 case, for example, the U.S.

Technology 8

Technology Wireless Efficiency Fashion 8

Harvard Business Review

MARCH 14, 2016

This is a watershed moment, given that the world’s trade networks formed over the course of centuries, while cross-border digital flows barely registered just 15 years ago. For businesses, these open platforms create efficient global markets with a huge base of potential customers and built-in ways to reach them.

Globalization 8

Globalization Supply Chain GDP Operations 8

Harvard Business Review

NOVEMBER 30, 2016

Activists launched 159 campaigns in 2015 focused on shareholder value maximization, nearly double the 88 that were launched the year before. What advantage do we have — or can we create — in the market, and how do we maintain and extend this advantage? What is our promise to the market and to customers?

Management 8

Management Short-term Constraint Apparel 8

Harvard Business Review

NOVEMBER 27, 2018

These 10 cities accounted for more than $100 billion in venture capital investment on average each year between 2015 and 2017, or more than 60% of the total. This has increased demand for many digital goods and services in more places, giving technologically-enabled entrepreneurs in more places a robust market to sell into.

Innovation 8

Innovation Venture Capitalist Globalization Entrepreneur 8

Harvard Business Review

MARCH 21, 2017

As Strategy& reported in its 2015 survey of 1,757 executives, “innovation today is a key driver of organic growth for all companies — regardless of sector or geography.” The challenge, of course, is knowing what to fix and how to fix it. We know innovation drives corporate growth.

Gordon 9

Gordon Company Innovation Industry 9

Harvard Business Review

AUGUST 2, 2013

That''s a popular theme at the moment, with any number of culprits cited — an overleveraged financial system , pollution , too little consumer spending , corruption , anti-corruption campaigns , and of course bad driving. annual growth, China would cross the $10,000 per capita threshhold in 2015, and $15,000 in 2020.

GDP 8

GDP Banking Finance Maturity 8

Harvard Business Review

MAY 30, 2016

percent between the first quarter of 2015 and the first quarter of 2016. percent of retail sales shifted from offline to online between the beginning of 2015 and 2016. Of course, the shuttered stores, depressed execs, and tanking stocks suggest otherwise. ” Some Internet-driven changes have happened quickly, of course.

Retail 8

Retail Real Estate B2B CFO 8

Harvard Business Review

APRIL 17, 2015

Both offer important lessons in social marketing — but mouthwash may still have one key advantage. Of course, when others “like” my post, this helps with common knowledge because I can see, and I know they can see that I can see, who likes my post. Information & technology Social platforms Technology'

Advertising 8

Advertising Information Technology Pharmaceuticals Audience 8

Harvard Business Review

JUNE 16, 2016

And our own survey of 795 large companies (average revenue of $22 billion) in North America, Europe, Asia-Pacific, and Latin America found average per-company spending on IoT initiatives — $86 million in 2015 — was projected to grow to $103 million by 2018. The technologies and processes that are transforming companies.

Productivity 8

Productivity Products Wireless Technology 8

Harvard Business Review

SEPTEMBER 4, 2017

In the decade between 2005 and 2015, labor productivity in the US as measured by GDP per labor hour was less than 1% for 7 of the 10 years, according to the OECD. Of course, low productivity can depress wages, but in recent decades, wages haven’t grown as much as expected even during periods of robust economic productivity growth.

Human Capital 14

Human Capital Kaizen Agility Energy 14

Harvard Business Review

JULY 9, 2014

The ongoing explosion of technologically-enabled business opportunities inherently expand the ethical dilemmas, quandaries and trade-offs managements will confront. Marketing experiments that might have cost hundreds of thousands of dollars in 1995 might cost a couple of hundred dollars in 2015; maybe less.

Ethics 8

Ethics Zimbardo Explicit Knowledge Kahneman 8