Harvard Business Review

APRIL 15, 2013

Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Shouldn''t CMOs and all marketers be shocked by this?

CIO 8

CIO Marketing CRM Information Technology 8

Harvard Business Review

MAY 3, 2011

corporate boardroom representation , despite solid evidence that greater women's representation in corporate leadership correlates directly with improved business performance. These corporations understand that cracking the last glass ceiling will give them a significant competitive advantage in talent markets the world over.

Competitive Advantage 15

Competitive Advantage McKinsey Resistance Crisis 15

Harvard Business Review

DECEMBER 22, 2015

They avoid getting trapped on a growth treadmill, chasing multiple market opportunities where they have no right to win. But the companies we studied resist disruptive reorganizations and instead put their culture to work. That’s why the quality and caliber of top leadership is so important. Lego cut these businesses.

Execution 8

Execution Strategy Fashion Apparel 8

Harvard Business Review

FEBRUARY 3, 2016

By making such a bet, IBM will face much greater resistance than Gerstner faced, both internally (business units protecting turf) and externally (investors decrying the poor short-term results and future risks). IBM leadership must have the courage to quickly modify or even eliminate the ones that aren’t working according to plan.

Venture Capitalist 8

Venture Capitalist Short-term ROI Long-term 8

Harvard Business Review

SEPTEMBER 6, 2016

What’s more, the demand for rapid growth often comes with a push from investors to enter new markets or ramp up product innovation. CEOs need to know how a change in strategy (a new target market, say, or a new product) will affect manufacturing, marketing, selling, servicing, and other processes.

CEO 8

CEO Company Due Diligence Engineering 8

Harvard Business Review

DECEMBER 14, 2015

It has no central marketing, procurement, sales, HR, IT, or legal department. We surveyed the CEOs of Berkshire Hathaway operating subsidiaries — almost all of whom report directly to Buffett — during the summer of 2015 to learn what it is like to manage a business for him. It does not even have a General Counsel.

Short-term 8

Short-term Long-term Supply Chain Ethics 8

Harvard Business Review

AUGUST 4, 2017

The increasing acceptance of boomerang employees is partly due to the “tight job market,” according to Michael Watkins, chair of Genesis Advisers , professor at IMD , and author of The First 90 Days. You must resist the temptation to “gravitate toward the familiar,” Watkins says. She returned in 2015.

Company 11

Company PR Learning-by-Doing Maturity 11

Harvard Business Review

JANUARY 27, 2016

invests vast amounts in innovation – $135 billion from federal government sources alone in 2015 – yet it lacks a coherent intellectual property strategy to ensure that the investment pays off. China’s growing clout and leadership in international standards bodies is a testament to the success of this education effort.

Licensing 8

Licensing Technology Participative Globalization 8

Harvard Business Review

JULY 18, 2016

Doug identified “Inspiring Trust” as his number one mission in his 10-year turnaround of Campbell Soup Company, where his efforts resulted in cumulative shareholder returns in the top tier of the global food industry, and among the highest measured employee engagement levels in the Fortune 500, particularly with his leadership team.

Supply Chain 8

Supply Chain Commitment Report Skills 8

Harvard Business Review

AUGUST 17, 2017

The idea of creating a fresh new product, the prospect of increasing market share with brand new offerings, or the vision of disrupting some slow-moving incumbent with a radical new technology – these have an inherently strong appeal for companies keen for growth. My advice is to resist that urge. In 2015 it had $1.3

Productivity 8

Productivity Products Innovation Diversity 8

Harvard Business Review

JUNE 3, 2016

On March 2, 2015, a line of people stretching around the block waited to get into the Rickshaw Stop on Fell Street in San Francisco. The SFO project began in January 2015. When the doors opened on March 2, 2015, a line of nearly 400 people stretched around the block. This night the entertainment would be opera … of a sort.

Audience 8

Audience Brainstorming Project Class 8

Harvard Business Review

APRIL 9, 2014

Pixar announced in September that the release of The Good Dinosaur , originally scheduled for 2014, would be postponed to 2015. By the time we got to Frozen , the marketing organization completely lined up behind it worldwide, built upon the earlier successes. The resistance is actually wasted time. We see it in publishing.

Creativity 9

Creativity Film Management Short-term 9

Harvard Business Review

APRIL 19, 2016

becoming the second largest smartphone market in the world. billion in 2015. In 2015 alone the country attracted $9 billion in venture capital and was home to four “unicorns” — privately held ventures valued in excess of a billion dollars. Although only one-fifth of its 1.3 The evidence continues.

Price 8

Price Globalization Forrester Marketing 8

Harvard Business Review

APRIL 28, 2016

trade policy, opening both the American and foreign markets to an unprecedented degree. efforts to launch a new global round foundered in 1982 in the face of European resistance. Trade Representative Bill Brock thought that launching a negotiation with Canada might soften European resistance to a new GATT round by showing that the U.S.

Politics 8

Politics Policies Globalization Trends 8

Harvard Business Review

JUNE 6, 2017

greenhouse gas emissions peaked in 2007, and by 2015 had declined by 10%. emissions from electricity generators fell 20% from 2007 to 2015, while emissions from other sectors fell more modestly. emissions from electricity generators fell 20% from 2007 to 2015, while emissions from other sectors fell more modestly. While the U.S.

Energy 8

Energy Transportation Policies Politics 8

Harvard Business Review

SEPTEMBER 19, 2016

The loss of American trade leadership could hardly come at a worse time. A new survey from the Chicago Council on Global Affairs reveals that 60% of Americans support the negotiations for trans-Pacific trade , down slightly from 2015. This uncertainty calls for political leadership. retreats—or worse, raises new barriers.

Supply Chain 8

Supply Chain Politics Policies Globalization 8