Remove 2015 Remove Marketing Remove Operations Remove Participative
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The Importance Of Trademarks To Startups

The Horizons Tracker

“We hypothesized that trademarks play two important roles: a protective role, leading to better product market performance; and an informational role, signaling higher firm quality to investors,” the researchers say.

IPO 52
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The Big Picture of Business – How to Maximize Trade Show Exposure

Strategy Driven

The number of companies participating in trade shows increases each year. While sales objectives are most common, trade shows may also be behavior, product, distribution or marketing oriented. Perform informal market research. Notify your trade media that you will participate. Encourage audience participation.

How To 50
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The Big Picture of Business – Collaborations, Partnering and Joint-Venturing… Priority for Business.

Strategy Driven

The client is opening new locations in new communities and asks its consultants to formulate a plan of action and oversee operating aspects. Here are some examples of Joint-Venturing: Producers of energy create an independent drilling or marketing entity. Benefits for participating principals and firms include. About the Author.

Cooper 50
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The Big Picture of Business – Quality is Important for Business: Real Quality vs. Arbitrary Metrics

Strategy Driven

It is not enough for management to endorse quality programs; they must actively participate. It applies to service industries and manufacturing operations. Life-threatening experiences (loss of business or market share, economic recession) signal the urgency for the team to collaborate. Access to global markets.

Quality 50
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Even Life-Saving Innovations Don’t Sell Themselves

Harvard Business Review

Most businesses wouldn’t survive without driving demand for their products or services, either through marketing and advertising or through involving users so deeply in the design of the product that word of mouth spurs adoption. adults were at risk of developing type 2 diabetes in 2015. The same is true for social innovators.

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Using Deming’s System of Profound Knowledge to Gain Insight into Data Collection

Deming Institute

The theory of knowledge helps us recognize that someone decides what data to collect and what operational definitions to use. In April 2015, she and Suzanne Anthony published “When Measurement Becomes the Mission, Don’t Trust the Measurement” in The Journal for Quality & Participation.

System 28
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The Big Picture of Business- Professional Education Necessary for Company Success

Strategy Driven

It is usually technical or sales/marketing in nature. Organizations of all sizes must have the Think Tank.which delineates future operations, including education and training. Mentorship (which has seven levels) is a stairstep process of bettering all participants. Training is rarely allowed to be extensive. Mentorship.