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Are You Different on Purpose?

Harvard Business Review

Roy Spence, one of the toughest-minded business thinkers I know, is a cofounder of GSD&M, the legendary advertising agency based in Austin, Texas. Sure, these and other organizations are built around strong business models, stellar products and services, and (of course) clever advertising.

Hammer 15
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The Long Road to “You’re Hired!”

Harvard Business Review

Among the problems: Agassi "effectively committed to a business model before he even settled on a name" and didn''t bother to hire people with management or automotive experience. BONUS BITS Mixed Feelings Should Airlines Attach Advertising to Your Luggage? According to many, he also packed an unhealthy amount of hubris.

Hammer 8
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The Best “Management Lessons” Story You’ll Ever Read

Harvard Business Review

And: A diverse team is essential to survival, a point underscored by the impossibility of winning in D&D unless you have a warrior to beat things up and absorb damage, a wizard to fight magical foes and occasionally drop the hammer on something big, a cleric to heal your party members, and so on.

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The 5 Requirements of a Truly Innovative Company

Harvard Business Review

You have to be tracking trends your competitors haven’t yet noticed, then figuring out ways of using them to upend traditional business models. In our experience, it can take several months for a company to hammer out its defini­tion of innovation. Leverage embedded competencies and assets.