Remove Advertising Remove Chemicals Remove Development Remove Technology
article thumbnail

Building Your Brand “Buddy the Elf” Style – Part 1 :: Women on.

Women on Business

For others, adults, Buddy was a “chemically imbalanced” adult man who thinks and dresses like an elf running around through the streets of New York City. But let’s assume that Buddy is indeed an elf, developed and created by the North Pole to fill a need…to make toys.

Brand 215
article thumbnail

The Industries Plagued by the Most Uncertainty

Harvard Business Review

That means new technologies and new competitors are hitting the market at an unprecedented rate. and technological uncertainty (can we make a desirable solution?) Technological uncertainty results from unknowns regarding the technologies that might emerge or be combined to create a new solution.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Advanced Analytics Is Changing B2B Selling

Harvard Business Review

From targeted online advertising to more precise recommendation engines, consumer markets are bursting with innovation around machine learning and advanced analytics. The service offers the possibility of enhancing an engineer’s marketability and growth and development. Marcus Winther/Getty Images.

B2B 8
article thumbnail

How More Accessible Information Is Forcing B2B Sales to Adapt

Harvard Business Review

Over the past 20 years, information technology and digital channels have changed the way consumers shop for products ranging from cars to homes to electronics. From the buyer’s perspective, information technology and digital channels provide access to information and enable self-sufficiency. Sellers must respond. Systems (e.g.,

B2B 8
article thumbnail

The Buzz on Green Business in China

Harvard Business Review

The theme of the big event was "Technology-led Transition and Innovation-driven Development," which sounds broad. The Ministry of Commerce was showing how some companies "have made use of technology to.promote a low-carbon economy and environmental protection." This last article is the one that really grabbed my attention.

NGO 14
article thumbnail

How to Actually Put Your Marketing Data to Use

Harvard Business Review

So marketers today have unprecedented “weapons” and “recon” in terms of technological tools and access to data. In 2014, Atrion — a privately owned Technology Services company based in Warwick, RI — had a problem. Still, as military experts will tell you, air campaigns don’t win wars.

article thumbnail

Lobbyists Are Behind the Rise in Corporate Profits

Harvard Business Review

Perhaps profits are rising because firms are increasingly making profitable investments in new technology, in IT, or in their organizational capabilities. I account for the roles of R&D, spending on advertising and marketing, and on administrative costs, including IT. If so, then high profits portend diminished productivity growth.