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The Value Of Corporate Thought Leadership

The Horizons Tracker

While the concept of thought leadership is well established among individuals, it is less so among organizations, which is a gap a recent study from INSEAD attempts to plug. The researchers first gathered data on follower counts and company revenue to evaluate the link between opinion leadership and business success.

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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

It is now expected that a CMO strikes a harmony between pioneering innovation and maintaining commercial acumen, a balance intrinsic to the realization of substantial business growth. However, integrating creative innovation within a broader business strategy does not equate to an effortlessly navigable journey.

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Celebrate Failure

Career Advancement

Trevor wanted his people to be pillars of innovation and creativity. When he came to me for coaching around innovation, he mentioned how fearful his team was in taking risks and possibly touching failure. Advertising company Grey gives a “Heroic Failure” award to employees who take ambitious risks and go down in flames.

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The Future Is Where Brands Must Focus

Great Leadership By Dan

Because just running an advertising campaign stating that a brand is trustworthy isn’t good enough. This approach very much links to social innovation and indeed conspicuous altruism. And this means leaders of companies taking deliberate and definitive action to ensure that their businesses demonstrate ‘corporate social leadership’.

Brand 189
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Turnarounds and the Big Play | In the CEO Afterlife

In the CEO Afterlife

Leadership. by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Familiar examples are spending more on advertising, introducing new products or line extensions, expanding distribution. In the case of struggling Nabob Foods, two significant innovations facilitated the turnaround.

CEO 201
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But My Business Is Different… | N2Growth Blog

N2Growth Blog

What about competing against the innovation of others that could cause the obsolescence of your product or service? Great businesses are in constant search of improvement, innovation, change, disruption, knowledge and other strategic leverage points that lead to a competitive advantage or operational enhancement.

Blog 305
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The Trust Issue

Strategy Driven

But just running an advertising campaign stating that a brand is trustworthy isn’t good enough. This isn’t a marketing issue, this is a business-wide issue, involving every facet of the organisation, hence leadership being so important. This approach very much links to social innovation and indeed conspicuous altruism.