Harvard Business Review

MARCH 18, 2013

The creation of a successful advertising or marketing campaign requires a tricky formula. And the decision-makers often face a myriad of choices, as we've been exploring in the Future of Advertising Insight Center. Read on for their answers: Christa Carone - Chief Marketing Officer, Xerox Corporation.

Advertising 8

Advertising Marketing Storytelling Brand 8

Harvard Business Review

OCTOBER 10, 2014

While the strategies are different, the goal is the same — to generate awareness and engagement. At the risk of oversimplifying, paid media is advertising and sponsorships, while earned media is public relations and word-of-mouth. Marketing Media Social media' EpicMix is a cross between a social network and an adventure game.

Media 8

Media B2B Disintermediation Content 8

Harvard Business Review

AUGUST 14, 2012

You need to reflect on your business situation and goals and consider only the initiatives that will offer the highest impact. Accurate attribution analysis for online advertising. Marketing mix portfolio modeling. For example, customer data and analysis can help you to acquire new customers, or help keep old ones.

Objective 11

Objective Attrition Workshop Retail 11