Harvard Business Review

MARCH 18, 2013

Read on for their answers: Christa Carone - Chief Marketing Officer, Xerox Corporation. The challenge we're seeing is that "paid" is no longer the hero in the marketing mix. Gartner estimates that today most marketers are spending, on average, 25% of their budgets on digital. This cliché is obsolete.or

Advertising 8

Advertising Marketing Storytelling Brand 8

Harvard Business Review

OCTOBER 10, 2014

Marketers often distinguish between paid, earned, and owned media. While the strategies are different, the goal is the same — to generate awareness and engagement. RFID technology in the lift tickets track the locations of skiers and their friends on the mountain, and their times on the various runs.

Media 8

Media B2B Disintermediation Content 8

Harvard Business Review

AUGUST 14, 2012

You need to reflect on your business situation and goals and consider only the initiatives that will offer the highest impact. Marketing mix portfolio modeling. On the business-focused list, the primary problems are not technological, because the relevant technologies and analytical approaches have been around for a while.

Objective 11

Objective Attrition Workshop Retail 11