Harvard Business Review

AUGUST 14, 2012

You need to reflect on your business situation and goals and consider only the initiatives that will offer the highest impact. The notion was that the managers attending would winnow it down for practical purposes at the outset of the workshop, and in the process gain a broad familiarity with the whole landscape of the topic.

Objective 11

Objective Attrition Workshop Retail 11

Harvard Business Review

MARCH 18, 2013

To shed a little light on what it takes to manage this process, we asked a group of top CMOs and advertising executives — from Xerox, Leo Burnett USA, Cleveland Clinic, Adobe, and Nike — a question: If you could solve one challenge in the advertising business, what would it be? This cliché is obsolete.or at least it should be.

Advertising 8

Advertising Marketing Storytelling Brand 8

Harvard Business Review

OCTOBER 10, 2014

Marketers often distinguish between paid, earned, and owned media. While the strategies are different, the goal is the same — to generate awareness and engagement. Loyalty and reward programs provide this type of context for B2C companies, while strategic account and relationship management programs do the same for B2B companies.

Media 8

Media B2B Disintermediation Content 8