Goal Loyalty Marketing Mix Technology 
Harvard Business Review
OCTOBER 10, 2014
Marketers often distinguish between paid, earned, and owned media. While the strategies are different, the goal is the same — to generate awareness and engagement. Loyalty and reward programs provide this type of context for B2C companies, while strategic account and relationship management programs do the same for B2B companies.
Harvard Business Review
AUGUST 14, 2012
You need to reflect on your business situation and goals and consider only the initiatives that will offer the highest impact. Marketing mix portfolio modeling. Loyalty and lifetime value-based pricing. CEOs Need Hard Data on Customer Loyalty. Perhaps the same list will be useful to you.
Expert insights. Personalized for you.
8 
Let's personalize your content