In the CEO Afterlife

SEPTEMBER 3, 2012

Having come out of a consumer goods background, I’ve seen many a case of cuts to the advertising budget. I think there is a case to be made when a campaign isn’t working – it is better to stop that advertising, stop putting good media money into bad creative and start working on something better. At best, they are managers.

Short-term 232

Short-term Long-term Advertising Hammer 232

In the CEO Afterlife

AUGUST 7, 2011

by John • August 7, 2011 • Human Resources , Leadership , Life • 0 Comments. Warren Staley (Cargill) supports Habitat for Humanity with a hammer, a saw and a wallet. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. In the CEO Afterlife. Leadership.

CEO 100

CEO Golden Parachute Welch Human Resources 100

Harvard Business Review

APRIL 7, 2016

According to the Society for Human Resource Management (SHRM), late 2015 was the most difficult hiring period in four years. In GE’s recent recruitment advertising campaign “What’s the Matter with Owen?” ” message and think, Hey, maybe it’s time for a change. Looking for Millennials?

Marketing 8

Marketing Strategy Hammer Media 8

In the CEO Afterlife

JUNE 6, 2011

Hammered by Wall Street in 2008, the stock has finally crawled back to its 2006 highs. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy.

Ries 122

Ries Brand Hammer Marketing Strategy 122

Harvard Business Review

OCTOBER 29, 2015

The rise of experimental evaluations within organizations — or what economists refer to as field experiments — has the potential to transform organizational decision-making, providing fresh insight into areas ranging from product design to human resources to public policy. Use a big hammer.

Hammer 8

Hammer Advertising How To Customer Loyalty 8