In the CEO Afterlife

SEPTEMBER 3, 2012

When I was a CEO, I managed to squirrel away a “rainy day” fund for nasty business blips. Having come out of a consumer goods background, I’ve seen many a case of cuts to the advertising budget. At best, they are managers. With that in place, I never had to compromise my strategic principles. At worst, they are expendable.

Short-term 232

Short-term Long-term Advertising Hammer 232

In the CEO Afterlife

AUGUST 7, 2011

by John • August 7, 2011 • Human Resources , Leadership , Life • 0 Comments. Warren Staley (Cargill) supports Habitat for Humanity with a hammer, a saw and a wallet. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. In the CEO Afterlife. Leadership.

CEO 100

CEO Golden Parachute Welch Human Resources 100

Harvard Business Review

APRIL 7, 2016

According to the Society for Human Resource Management (SHRM), late 2015 was the most difficult hiring period in four years. In GE’s recent recruitment advertising campaign “What’s the Matter with Owen?” ” message and think, Hey, maybe it’s time for a change. Looking for Millennials?

Marketing 8

Marketing Strategy Hammer Media 8

Harvard Business Review

OCTOBER 29, 2015

The rise of experimental evaluations within organizations — or what economists refer to as field experiments — has the potential to transform organizational decision-making, providing fresh insight into areas ranging from product design to human resources to public policy. Use a big hammer.

Hammer 8

Hammer Advertising How To Customer Loyalty 8