What Not to Do When Business Sours
In the CEO Afterlife
SEPTEMBER 3, 2012
When I was a CEO, I managed to squirrel away a “rainy day” fund for nasty business blips. Having come out of a consumer goods background, I’ve seen many a case of cuts to the advertising budget. At best, they are managers. With that in place, I never had to compromise my strategic principles. At worst, they are expendable.
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