Advertising Hammer Human Resources Innovation 
In the CEO Afterlife
SEPTEMBER 3, 2012
Having come out of a consumer goods background, I’ve seen many a case of cuts to the advertising budget. I think there is a case to be made when a campaign isn’t working – it is better to stop that advertising, stop putting good media money into bad creative and start working on something better. At best, they are managers.
Harvard Business Review
APRIL 7, 2016
According to the Society for Human Resource Management (SHRM), late 2015 was the most difficult hiring period in four years. Following are three such innovative approaches for connecting with top talent. In GE’s recent recruitment advertising campaign “What’s the Matter with Owen?”
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