In the CEO Afterlife

SEPTEMBER 3, 2012

Having come out of a consumer goods background, I’ve seen many a case of cuts to the advertising budget. I think there is a case to be made when a campaign isn’t working – it is better to stop that advertising, stop putting good media money into bad creative and start working on something better. At best, they are managers.

Short-term 232

Short-term Long-term Advertising Hammer 232

LDRLB

SEPTEMBER 12, 2012

Having come out of a consumer goods background, I’ve seen many a case of cuts to the advertising budget. I think there is a case to be made when a campaign isn’t working – it is better to stop that advertising, stop putting good media money into bad creative and start working on something better. At best, they are managers.

Short-term 161

Short-term Long-term Budgeting Hammer 161

Strategy Driven

MARCH 21, 2011

Hershman and Dr. Michael Hammer. Michael Hammer was a bold and revolutionary thinker, the coauthor of Reengineering the Corporation, the most important business book of the 1990s. Hershman is the Chief Executive Officer of Hammer and Company. Without the diagram the equipment would be useless. About the Authors.

Hammer 50

Hammer Chief Executive Officer Metrics Process 50

Harvard Business Review

DECEMBER 30, 2016

In our most recent Breakthrough Innovation Report , Taddy Hall and I cite that 49 percent of the growth in U.S. Brand consideration went up 20% without any big TV advertising dollars. This is in keeping with the Japanese proverb, “The nail that sticks out gets hammered down.” She brought the brand to life again.

Brand 10

Brand Hammer Advertising Budgeting 10

Harvard Business Review

APRIL 11, 2014

These are the kinds of innovations being implemented in the Netherlands, which has moved beyond a dams-and-dikes mentality to embrace the country''s relationship with water, because in Holland, water is everywhere and rising all the time. BONUS BITS Mixed Feelings Should Airlines Attach Advertising to Your Luggage?

Hammer 8

Hammer Automotive Morale Airlines 8

Harvard Business Review

APRIL 7, 2016

Following are three such innovative approaches for connecting with top talent. ” Such innovative solutions have paid off: Fortune magazine recently named Highfive to its list of the 10 Best Small Workplaces in Technology. In GE’s recent recruitment advertising campaign “What’s the Matter with Owen?”

Marketing 8

Marketing Strategy Hammer Media 8

Harvard Business Review

APRIL 27, 2015

Can you think of any business topic that’s been hotter for longer than innovation? In a McKinsey poll , 94% of the managers surveyed said they were dissatisfied with their company’s innovation performance. And yet when it comes to innovation, the gap between aspiration and accomplishment seems as big as ever.

Innovation 8

Innovation Company Engineering Supply Chain 8