In the CEO Afterlife

JULY 24, 2011

Leadership. ABSOLUT Vodka’s advertising campaign is one of the most successful and longest running consumer products campaigns in the history of advertising. Sometimes it is the marketers themselves that prematurely bring advertising campaigns to premature conclusions. In the CEO Afterlife. Main menu Home. About John.

CEO 100

CEO Advertising Brand Creativity 100

N2Growth Blog

AUGUST 9, 2010

What about competing against the innovation of others that could cause the obsolescence of your product or service? Great businesses are in constant search of improvement, innovation, change, disruption, knowledge and other strategic leverage points that lead to a competitive advantage or operational enhancement.

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Blog Brand Depreciation CEO 305

In the CEO Afterlife

APRIL 4, 2011

Leadership. by John • April 4, 2011 • Leadership , Strategy • 0 Comments. Their competitive edge eroded because the people at the top, who considered themselves the corporate brain, failed to innovate. Innovation and entrepreneurship began a comeback, albeit in measured bites. Human Resources.

CEO 150

CEO Mass Marketing Class Brand 150

In the CEO Afterlife

SEPTEMBER 3, 2012

Having come out of a consumer goods background, I’ve seen many a case of cuts to the advertising budget. I think there is a case to be made when a campaign isn’t working – it is better to stop that advertising, stop putting good media money into bad creative and start working on something better. At best, they are managers.

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Short-term Long-term Advertising Hammer 232

In the CEO Afterlife

OCTOBER 23, 2011

Leadership. by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Innovative. Steve Jobs managed to harness the resources of 49,000 employees to introduce and successfully market a slew of breakthroughs. Human Resources. Leadership.

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Strategy CEO Human Resources Brand 250

In the CEO Afterlife

NOVEMBER 13, 2011

Leadership. I’ve never thought of the homeless as innovative or entrepreneurial. My pattern is posting every Monday, on leadership, strategy, marketing and life. Human Resources. Leadership. link] #branding #marketing #advertising #design Follow Me on Twitter. In the CEO Afterlife. Main menu Home.

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Brand Merchandising Entrepreneur Audience 245

In the CEO Afterlife

FEBRUARY 5, 2011

Leadership. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. When I was a young product manager back in the ’70s, the only people I could talk to about brands were my colleagues in the marketing department and the advertising agency. Human Resources.

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Magazine Brand Article Marketing 100

In the CEO Afterlife

AUGUST 1, 2011

Leadership. To its credit, GSK still owns Macleans and although it is no longer the #3 brand, chomping at the tails of Colgate and Crest, Macleans has benefitted from contemporary marketing and dental care innovation in a few geographies. Human Resources. Leadership. In the CEO Afterlife. Main menu Home.

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Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

AUGUST 1, 2011

Leadership. To its credit, GSK still owns Macleans and although it is no longer the #3 brand, chomping at the tails of Colgate and Crest, Macleans has benefitted from contemporary marketing and dental care innovation in a few geographies. Human Resources. Leadership. In the CEO Afterlife. Main menu Home.

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Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

MARCH 1, 2016

This company earned that honor by re-staging a tired coffee brand with innovative packing technology and breakthrough advertising. That night, I presented the marketing strategy that catapulted a regional brand to national leadership in Canada. As marketers well know, unfilled needs create opportunities to meet the need.

Brand 100

Brand Competitive Advantage Marketing Strategy CEO 100

In the CEO Afterlife

MAY 23, 2011

Leadership. Jack Welch’s replacement wanted ‘Innovation at Work’ — not bad for culture and corporate morale, but in my view, short on consumer relativity. Human Resources. Leadership. link] #branding #marketing #advertising #design Follow Me on Twitter. In the CEO Afterlife. Main menu Home.

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Brand CEO Marketing Proposal 196

Women on Business

JANUARY 11, 2011

In this TED video , Sinek explains what he believes to be the reason for Apple’s constant innovations and their repeated successes. It is not because they had some unique access to talented people, advertising, consultants or the media. Sinek makes a case that it’s all about the messaging.

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Press Release Discount PR Marketing Strategy 167

Women on Business

JANUARY 21, 2011

Home About Contributors Contact Advertise Write for Us Submit a Guest Post Businesswomen Bloggers Directory Submit Your Blog Discounts & Resources Free Magazines and Publications for Business PR Newswire Jobs Career Center Education Center Submit a Press Release Businesswomen-News Books & Videos by Susan Gunelius and the Women On Business (..)

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Women on Business

JANUARY 11, 2011

Boston , MA Innovative entrepreneurs will find fertile ground for their ideas in Boston. New York , NY With the financial sector reeling, New York is counting on technological innovation to save the day. Women Leadership and Mad Men Some revolutions are bloody, and some are flash-in-the-pan moments.

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The Horizons Tracker

AUGUST 27, 2019

” The researchers grilled dozens of senior human resources (HR) professionals to try and understand how organizations from public and private sectors are currently using online tools to both advertise openings and ultimately recruit candidates.

Diversity 58

Diversity Class Education Analysis 58

Women on Business

DECEMBER 8, 2010

If they are feeling your brand understands them and their needs, is innovative, is a good value, and cares about them, they are now ready to jump in and interact with you. As for your brand, how are your customers feeling about your brand now that your prospective customers have some knowledge about you from steps one and two? Are you ready??

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Women on Business

DECEMBER 14, 2010

What are some innovative ways you can target and reach your potential advocates? Book sales have contributed more than $600,000 to these charities. Consider the methods that Megan Megale used to get in touch with the people she knew would support her daughter’s remarkable project. I think about it every day.

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Women on Business

JANUARY 12, 2011

Tanya energizes leaders to help them light the spark in their teams that results in: the proliferation of ideas and innovation,shorter cycle times, more collaborative environments, and high customer and employee loyalty. Tanya currently writes about leadership, in sport, work and life on Elevati’s Blog at www.elevati-inc.com/blog.

Press Release 100

Press Release Discount PR Magazine 100

Strategy Driven

NOVEMBER 6, 2015

Provide leadership. It is important to identify swings and trends so that innovation can remain a strength of your business. Human Resources program is active, professional and responsive to the organization. Advertising plan is annually updated, with realistic, measurable goals. Instill discipline.

Succession 50

Succession Strategic Planning Budgeting Goal 50

Women on Business

JANUARY 24, 2011

Like with advertising, fifty-percent of promotional efforts work. But the advertiser or the promoter can’t know in advance which fifty-percent! Connect as many strengths and resources as possible, for innovation lives in fresh combinations. Some of the efforts cast out into the marketplace stir up action.

Press Release 100

Press Release Discount Sharpe Advertising 100

LDRLB

OCTOBER 17, 2012

No amount of advertising can replace the recommendation of a friend. Corporations spend millions of dollars each year attempting to create campaigns that will encourage people to share the advertisements with their friends. Check this out…” on a status update is the Holy Grail of advertisement, for better or for worse.

Advertising 133

Advertising Human Resources Network Economy Incentives 133

In the CEO Afterlife

OCTOBER 17, 2011

Leadership. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Wouldn’t you expect more innovation? Human Resources. Leadership. link] #branding #marketing #advertising #design Follow Me on Twitter. Main menu Home.

Brand 168

Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

APRIL 22, 2015

I consider Google a tier-one innovator. Package graphics and advertising campaigns change far too often. You “fix brands before they break” with innovations that add value and fortify the bran d’ s raison d’être. Nestlé turned to product innovation to fulfill the convenience needs of coffee lovers.

Brand 100

Brand Core Competence Retail Advertising 100

In the CEO Afterlife

NOVEMBER 4, 2012

Last week, Mathew Creamer of Advertising Age said Linds Redding’s ‘Short Lesson in Perspective’ was the best piece of advertising writing you’ll ever read. Turns out that Linds Redding, an illustrator and designer, spent most of his career crafting advertising in the UK and New Zealand, before opening an animation studio.

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Advertising Creativity Industry Bottom-up 265

Harvard Business Review

JANUARY 23, 2014

Rather it’s an on-going nipping and tucking of organizational resources to achieve both growth and efficiency at multiple levels: the company overall, the operating group level, and even within functional groups like human resources and information technology. So leaders at many different levels need to get in on the act.

Ulrich 8

Ulrich Cost Efficiency Consultative 8

Harvard Business Review

NOVEMBER 23, 2010

Take over responsibility and leadership. Take over responsibility and leadership. The business expects it of you. The more direction and expertise you show in what you do, the more acceptance and acknowledgment you will gain. And no one will suggest that what you do is too important to be left to HR. Most companies need a strong HR.

CIO 15

CIO Guidelines Telecommunications Emotional Intelligence 15

Harvard Business Review

AUGUST 5, 2014

Overly simplistic notions – “the people who do the advertising”– were based on stereotypes that never accurately reflected the range of responsibilities that many CMOs had. To have the influence to help set business strategy for the company, CMOs need to translate customer insights into terms meaningful to senior leadership.

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

JULY 24, 2014

A 2008 survey of chief marketing officers and brand managers by the Association of National Advertisers found that 64% say their brands do not influence decisions made at their companies. Smart companies form brand councils to meet this leadership imperative. It can’t be delegated to a marketing department or an advertising agency.

Brand 8

Brand Strategy Advertising Brand Management 8

In the CEO Afterlife

APRIL 10, 2011

Leadership. by John • April 11, 2011 • Human Resources , Strategy • 0 Comments. Sixty-five innovative operations - four in the state of California alone. EA says that would stifle innovation. Check their market cap and reputation for innovation. Human Resources. Leadership.

CEO 170

CEO Advice Company Competitive Advantage 170

In the CEO Afterlife

MAY 30, 2012

For a moment, I’d like you to forget about throwing heaps of cash at such initiatives as computer systems, advertising, equipment, recruiting – even training. Here are the 5 best bargains in the world of business: Leadership heads the list. Some companies thrive on an innovative culture. Simplicity. Doing less, better.

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Bureaucracy Constraint Creativity Discount 245