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How to Avoid Misleading Advertising Claims: A Guide for Businesses

Strategy Driven

It can be challenging to showcase the benefits of your product or service without over-promising. And it’s not uncommon for consumers to feel misled by advertising. So what’s the best way to navigate safe and profitable advertising claims? You should confirm all your product claims before you use any statements.

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What Role Do Automated Product Pickers Play?

The Horizons Tracker

It’s rare today to encounter an e-commerce website that isn’t making use of automated tools to help identify products we might like. ” The researchers focus on the informative role played by recommender systems, and in particular their role in telling us about products we might otherwise have been oblivious to. .

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5 Tips For Improving Productivity and Lead Generation Within Your Company

Strategy Driven

You have to ensure you deliver the best service, products, and turnaround times than your competitors. This means you get the job done for a fraction of the price, and you don’t even have to accommodate the cost to the company for various employees doing the same thing. Improving Products. Outsourcing Relevant Departments.

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Things Your Pharmacy Should Have in Place Before Opening

Joseph Lalonde

It would help if you build relationships with suitable suppliers to get the best prices on inventory and keep your shelves stocked with the products your customers want. Do your research and find suppliers who can provide what you need at a price that makes sense for your business. An Advertising Budget. A Good Website.

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Beliefs In Economic Fairness Impact Support For The Sharing Economy

The Horizons Tracker

According to a study by Price Waterhouse Coopers, the sharing economy is expected to generate about $335 billion in revenue by 2025. The important message here is to know what your target audience believes about the economy, and then adjust your message, how you present your product, and where you advertise accordingly.

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Differentiation’s Arch Enemy: Price

In the CEO Afterlife

Last year, EU regulators fined P&G and Unilever to the tune of $456 million for price fixing laundry detergents in eight European countries. Regional underlings do not orchestrate an eight country price cartel. They either colluded to collectively benefit from higher prices or negate nasty price wars that ravage bottom lines.

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7 Ways to Save Money and Maximize Your Fleet’s Productivity

Strategy Driven

An efficient fleet is a crucial cornerstone of any logistics-based business, and maximizing productivity while keeping costs under control can directly translate into increased profits. This article outlines seven key strategies to enhance your fleet’s productivity while economizing your operations.