Harvard Business Review

AUGUST 21, 2013

It told how American Airlines and others had introduced systems to help their customers choose their products and services. These "channel" systems helped steer business to American Airlines. As with American Airlines, each competitive advantage with IT is temporary. Similar waves of innovative applications of technology (e.g.,

Competitive Advantage 8

Competitive Advantage Management Information Technology Airlines 8

Harvard Business Review

DECEMBER 19, 2013

Alan Mulally creates a “working–together” spirit at Ford Motor Company that focuses and re-energizes the automaker, reversing a decades-long slide in market share. Herb Kelleher fosters a culture of employee empowerment and cost containment at Southwest, enabling the airline to become one of the world’s most admired and profitable carriers.

Airlines 9

Airlines Automotive Competitive Advantage Cost 9

Harvard Business Review

SEPTEMBER 16, 2016

Data contributes not only to brand equity, but to what constitutes product and service delivery in globally connected and hyper-competitive markets. For instance, recall the global system-wide outage that struck Delta Airlines in August, 2016 resulting in the unprecedented grounding of all flights.

Intangible Assets 8

Intangible Assets Intellectual Capital Corporate Accountability Activity Based Costing 8

Harvard Business Review

JUNE 13, 2014

Just as Southwest Airlines, for instance, has a low cost, point-to-point operating model that disrupted its hub-and-spoke competitors, Amazon has a radically different and better operating model that will crush any competitors who are making one change in nine weeks, while it is making changes every eleven seconds.

Software 8

Software Industry Productivity Products 8

Harvard Business Review

DECEMBER 8, 2011

The experience gave us some insights into a unique approach to innovation called jugaad , which entrepreneurs and enterprises are practicing in complex emerging markets like India. Jugaad innovators innovate better: Jugaad innovators recognize that consumers in emerging markets are low earners, but high yearners.

Innovation 19

Innovation Incubator Banking Hypercompetition 19

Harvard Business Review

MAY 13, 2014

Chief Marketing Officer Beth Comstock told me they looked to see how they could take this battery technology to new markets. Marketing plays a catalyst role, providing growth funding. For example, GE incubated an energy storage company (“ Durathon ”), which has gone from the lab to a $100 million business in five years.

Six Sigma 8

Six Sigma Incubator Payback Period Ries 8

Harvard Business Review

SEPTEMBER 7, 2015

People Express, for example, is a business simulator that provides players with a rich inside perspective on starting and managing an airline. Hiring policies influence morale, productivity and turnover, marketing efforts shape demand growth, and competitors fight back. Games allow different scenarios to be tested.

Seminar 8

Seminar Learning Curve Strategy Comparison 8

Harvard Business Review

JANUARY 26, 2012

Hedge fund investors who deploy capital in large and liquid markets can scale their time well. In classic cases of industry disruption, such as in steel or airlines , incumbent firms have tens of thousands of employees. Still, being astute and agile does not guarantee immunity to disruption.

Disruptive Innovation 15

Disruptive Innovation Hedge Venture Capitalist Venture Funding 15

Harvard Business Review

AUGUST 28, 2015

Instead of making the leap to an entirely new form of organization — a radical change not without its pitfalls — perhaps we should think more seriously about the problem of agility itself. Southwest’s mission of being the low-cost airline drives everything it does, from the planes it buys to the routes it competes on.

Groupthink 8

Groupthink Agility Diversity Information 8

Harvard Business Review

DECEMBER 4, 2015

The argument for the inclusion of the business community went like this: corporations have the combination of skills, resources, motivation, and agility to implement changes on a global scale. We’re an airline,” and a clean, VW-style ad that shows a Jetta with the text: “We’re sorry that we got caught.

PPM 8

PPM Policies Engineering Airlines 8

Harvard Business Review

OCTOBER 18, 2016

If it would have an immediate business impact, such as the impact that an airline’s loss of its reservation systems would have, then it is likely to be a key operational investment. Executives can sometimes struggle differentiating between key operational and support investments. Development approaches.

Tools 8

Tools Competitive Advantage Operations Technology 8

Harvard Business Review

APRIL 22, 2015

Scale drove consolidation and globalization of industries throughout the mid-twentieth century and it still does today, such as in steel, airlines, pharmaceuticals, and telecommunications. Scale and efficiency are mostly about competing by lowering costs.

Six Sigma 8

Six Sigma Company Lean Production Taylorism 8

Tanveer Naseer

MAY 31, 2016

Among the companies that use this practice are Southwest Airlines, Harley-Davidson, and Whole Foods Market, which have all enjoyed sustained growth after adopting explicit practices of transparency. Create multiple paths for raising and testing ideas Developing and presenting ideas is a key skill for strategic leaders.

Development 100

Development Argyris Learning-by-Doing Innovation 100

Harvard Business Review

MAY 25, 2012

The Lean Startup has crystallized many of the ideas fundamental to successful innovation and provided companies with additional ways to understand and make room for rapid iteration, agile development, and in-market testing of new ideas. Don't get too fixated on the present market landscape.

Ries 16

Ries Business Model Entrepreneur Agility 16

Strategy Driven

FEBRUARY 11, 2016

Whether or not that outlook begins to uptick not only depends upon how agile, adaptable, creative and resourceful entrepreneurs can be in planning for, or reacting to, market conditions, revenue and brand-building opportunities and other key concerns, but also how well they maintain a forward-thinking mindset. And, rightfully so.

Entrepreneur 50

Entrepreneur Loyalty Airlines Advertising 50

Harvard Business Review

JULY 28, 2014

If you’re a mid- or late-career marketer, chances are your job today is mostly unrecognizable from what you signed on for. Many marketers are left behind, simply tuned in to the wrong frequencies. But data, alone, isn’t enough; search and social marketing, for example, are content hungry disciplines.

Storytelling 11

Storytelling Brand Audience Marketing 11