article thumbnail

Yes, Managing IT Is Your Job

Harvard Business Review

The only competitive advantage comes though agility, keeping ahead of the competition, moving on to the next technology wave. The New CTO: Chief Transformation Officer. As with American Airlines, each competitive advantage with IT is temporary. Competitors copy or suppliers commoditize to erase these advantages.

article thumbnail

How IBM, Intuit, and Rich Products Became More Customer-Centric

Harvard Business Review

In response to the rapid advance of cloud computing, IBM’s software engineering groups embraced the Agile development method – with teams focused on incremental delivery of new capabilities every few weeks or months. With this approach, cross-functional teams quickly develop prototypes to bounce off of customers.