Agility CTO Finance Marketing 
Harvard Business Review
AUGUST 21, 2013
The only competitive advantage comes though agility, keeping ahead of the competition, moving on to the next technology wave. The New CTO: Chief Transformation Officer. As with American Airlines, each competitive advantage with IT is temporary. Competitors copy or suppliers commoditize to erase these advantages.
Harvard Business Review
JUNE 17, 2015
This seems to be a key question on the minds of not just marketers, but company strategists these days. This intensive customer focus has increased as technology-enabled transparency and online social media accelerate an inexorable flow of market power downstream from suppliers to customers. How well do you know your customers?
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