Agility Fixed Costs Innovation Marketing 
Ask Atma
MAY 5, 2012
model, startups will have more success if they adopt lean and agile business development principles, where failing fast is the premium strategy and the lean business model reigns supreme. What about doing market research?” process, some market research can still be done during the idea development stage. In my management 3.0
Harvard Business Review
MAY 8, 2012
Skype , for example, competes with fixed-line carriers by offering free mobile Skype calls. Google has its own contender in the market, Google Voice. But a solution could come by following the example of the lean, agile, and India-based company Bharti AirTel Limited. Bharti looks nothing like other telecoms.
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