In the CEO Afterlife

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Snails and Big Companies

In the CEO Afterlife

I’d suggest hearing aids for the executives of BP, AT&T, Bank of America, American Airlines, and Charter Communications (cable TV provider). While the speed of a snail is the most common knock against big company bureaucracy, there are several other similarities between the species. Snails can’t hear. Snails live in a protective shell.

Company 212
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In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

Airlines, cable providers, telecommunication firms, and credit card companies promise customer service every day. Walking the talk of unique advantages and customer engagement in every function of a corporation is a differentiator in itself. In today’s world of business, this happens to be the distinction that separates winners from losers.

Marketing 257
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Stop Trying to Do More and More

In the CEO Afterlife

Airlines, telecoms, and credit card companies promise customer satisfaction all the time; do they deliver it? The drums of the long-serving KISS concept continue to beat in this complex business world. Those who embrace the notion of ‘keep it simple’ and ‘do less, better’ come out on top. Promising service is easy.

Brand 100
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Knowledge Is Power. Data Isn’t.

In the CEO Afterlife

None of us want to see pipelines, oil rigs, or airlines compromising safety for speed. Not everyone or every organization can, or should operate this way. The crossing of every “t” and the dotting of every “i” is critical in hundreds of industries. Leaders and managers who work in these industries need all of the information.

Power 100
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Boldness Should Never Stand Alone

In the CEO Afterlife

We don’t want airlines, oil riggers and gas pipeline distributors acting bold. Not much, although their courage could surely come in handy in several C-suites. Here’s my point. Bold should never stand on its own, nor can bold be singular.