Remove Airlines Remove Banking Remove Marketing Remove Operations
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How to Become Truly Social

Coaching Tip

The days of leading countries or companies via a one-way conversation are over, as Netflix’s one-way conversation with customers on prices, Bank of America’s one-way conversation on debit fees and Verizon’s one-way conversation on an e-billing surcharge recently demonstrated. 4) Seek to inspire, not just motivate. 6) Give trust away.

How To 110
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Put the “and” Back in “Sales and Marketing”

Harvard Business Review

Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones.

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Peanut- Finance: Swaps as Strategy

Harvard Business Review

On-line exchanges for barters, swaps, and sharing of goods or services have made direct connections possible, sometimes without much money changing hands beyond a fee to the exchange-operator. They could be a way to derive value from an under-utilized asset, cut costs, find new partners, or tap market opportunities.

Finance 14
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Reinvent Your Company by Reassessing Its Strengths

Harvard Business Review

Southwest Airlines’ decades-long strategy of “short-haul, high-frequency, point-to-point, low-fare service” produced what was not only one of the best-performing airlines in the U.S. For example, deregulation killed off icons in the airline business such as Pan Am and TWA. Or consider U.S.

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Yes, Managing IT Is Your Job

Harvard Business Review

In order to see the future more clearly, it''s almost always helpful to look back — and this certainly goes for IT and its ever-increasing impact on operations, and ultimately on competitive advantage. It told how American Airlines and others had introduced systems to help their customers choose their products and services.

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The Right CEO Personality for Process Improvement

Harvard Business Review

For example, marketing optimizes its activities for its own benefit and the sales and customer service functions do likewise. The end-to-end process of customer acquisition and retention — getting rid of duplicate activities and information across marketing, sales and customer service — isnt touched.

Process 15
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The Right CEO Personality for Process Improvement

Harvard Business Review

I recently argued that in industries such as distribution and logistics (Amazon, FedEx, UPS), process manufacturing (Exxon), insurance (Aetna), restaurants (McDonald's), and retail banking (Bank of America, Citibank, Wells Fargo), continuous process improvement is essential. This is the preferred style of proficient process improvers.

Process 15