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Cast the Net Wide – Make the Most of Your Promotional Time and.

Women on Business

Being sharp means being succinct. When testing ideas are part of the creative process for product, service, or business development, this triangle must be a business priority: To test product, watch prospects interact with it—whether they use a tool, read a book, choose a necklace, or scan an airline ticket. Rehearse your pitch.

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Authentic Workplaces Don’t Try to Make Everyone the Same

Harvard Business Review

The next morning they are due to fly home, but discover their budget airline insists that passengers print their boarding passes in advance or face an exorbitant fee at the airport. After their sharp exchange, they had devised a novel strategy for releasing a single from the album. Sadly, the Goffees have no printer. Excerpted from.