First Friday Book Synopsis

JANUARY 31, 2012

Andrea Kates (akates@BusinessGenome.com) is the founder of the Business Genome® project and author of the visionary bestselling business innovation book, Find Your Next (McGraw-Hill, November 2011).

Airlines 70

Airlines Entrepreneur Globalization Innovation 70

First Friday Book Synopsis

JANUARY 28, 2012

Andrea Kates (akates@BusinessGenome.com) is the founder of the Business Genome® project and author of the visionary bestselling business innovation book, Find Your Next (McGraw-Hill, November 2011).

Entrepreneur 75

Entrepreneur Globalization Innovation Project 75

Women on Business

JANUARY 24, 2011

Being sharp means being succinct. When testing ideas are part of the creative process for product, service, or business development, this triangle must be a business priority: To test product, watch prospects interact with it—whether they use a tool, read a book, choose a necklace, or scan an airline ticket. Rehearse your pitch.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

DECEMBER 19, 2011

Yet I still have a sense of anticipation because in every one of Friedman's books there are a handful of insights that are so clear, so sharp, so flat-out right that they frame how you look at the world going forward. And it's a great example of an entrepreneur who built an enterprise around something "extra.". Average is over.

Airlines 16

Airlines Mission Statement Sharpe Brand 16

Harvard Business Review

NOVEMBER 12, 2015

The next morning they are due to fly home, but discover their budget airline insists that passengers print their boarding passes in advance or face an exorbitant fee at the airport. After their sharp exchange, they had devised a novel strategy for releasing a single from the album. Sadly, the Goffees have no printer. Excerpted from.

Leadership Pipeline 8

Leadership Pipeline Diversity Creativity Airlines 8