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Surefire Predictions and Why Doomsayers are Wrong

Harvard Business Review

Despite best efforts, the proposed American Airlines-US Airways merger will hit points of turbulence. Live performances will fuel economic booms; performers will make more money from merchandise sales at events than from albums, as Jazz Roots founder (and my friend) Larry Rosen observed. The next two Popes won't be a woman.

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Surefire Predictions and Why Doomsayers are Wrong

Harvard Business Review

Despite best efforts, the proposed American Airlines-US Airways merger will hit points of turbulence. Live performances will fuel economic booms; performers will make more money from merchandise sales at events than from albums, as Jazz Roots founder (and my friend) Larry Rosen observed. The next two Popes won't be a woman.

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A Co-creation Primer

Harvard Business Review

But very often it goes against the grain of how they built their careers in the first place. Sense has recruited a pagan witch, a newspaper editor, an airline pilot, a TV mogul, and a prescription drug addict. • It turns "market research" into a far more dynamic and creative process. It's easy for the C-suite to sign up to co-creation.