Harvard Business Review

JUNE 7, 2012

Is your firm ready for this new age of peer-to-peer marketing? How long does it take our social media, PR or marketing people to find our customer advocates when they're needed to rebut a critique or attack, or talk to a media interviewer? Let's say you're preparing for a major product or service launch. Big mistake.

Reference 15

Reference Tips Media Case Study 15

Harvard Business Review

JUNE 7, 2012

Is your firm ready for this new age of peer-to-peer marketing? How long does it take our social media, PR or marketing people to find our customer advocates when they're needed to rebut a critique or attack, or talk to a media interviewer? Let's say you're preparing for a major product or service launch. Big mistake.

Reference 12

Reference Tips Media Case Study 12

Harvard Business Review

FEBRUARY 28, 2011

Editors' Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Thomas Green winced as he reread an e-mail message from his new boss, Frank Davis, marketing director for the travel and hospitality group at D7 Displays. "Tom,

Case Study 15

Case Study Airlines Hotels Software 15

Skip Prichard

OCTOBER 28, 2019

Study some of the most interesting and diverse group of companies such as Google, Twinings, Dropbox and even Wimbledon and you end up with fascinating stories, case studies, and research useful to every brand. People aren’t obsessed with Southwest Airlines because of its brand purpose. Ideas to Grow Your Brand.

Wilde 66

Wilde Brand Open-book Creativity 66

Strategy Driven

OCTOBER 18, 2013

Effective Crisis Handling, Case Studies. So also should diversity, branding, quality, marketing, re-engineering and other important processes. This is regarded as a premiere textbook case of quality crisis management. Unrelated cases but both well handled involved Perrier Water and the Girl Scouts of America.

Crisis 72

Crisis Crisis Management Budgeting Risk Management 72

Harvard Business Review

MAY 19, 2015

His struggle to transform the Johnsonville Sausage Company into a beacon of enlightened business was chronicled widely and became a best-selling case study. I enjoyed teaching that case for many years. They wanted to hear about Semco, Southwest Airlines, Gore Tex, HCL. But it is only half of his or her performance.

Management 8

Management Long-term System Delegation 8

Harvard Business Review

MAY 25, 2016

However, looking at the surveys and consulting reports, it is unclear what the precise use cases are that will drive this positive ROI from big data. Our goal in this article is to offer specific, real-world case studies to show how big data has provided value for companies that have worked with Microsoft’s analytics teams.

Supply Chain 14

Supply Chain Price Airlines Advertising 14