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Convincing Skeptical Employees to Adopt New Technology

Harvard Business Review

Bringing new technology and tools into your organization can increase productivity, boost sales, and help you make better, faster decisions. According to a study by MIT Sloan Management Review and Capgemini Consulting, the vast majority of managers believe that “achieving digital transformation is critical” to their organizations.

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Customer Reference Programs at The Tipping Point

Harvard Business Review

Are we taking advantage of new advocacy technologies that can do things like automate organization and packaging of customer testimonials and other customer content? In studies from two industries , only ten percent of the "promoters" in Net Promoter Score surveys were actually referring profitable business. Big mistake.

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Customer Reference Programs at The Tipping Point

Harvard Business Review

Are we taking advantage of new advocacy technologies that can do things like automate organization and packaging of customer testimonials and other customer content? In studies from two industries , only ten percent of the "promoters" in Net Promoter Score surveys were actually referring profitable business. Big mistake.

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Making Sense of Zappos’ War on Managers

Harvard Business Review

His struggle to transform the Johnsonville Sausage Company into a beacon of enlightened business was chronicled widely and became a best-selling case study. I enjoyed teaching that case for many years. That study appeared in 1951, long before Stayer’s memo. But it is only half of his or her performance.

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Where Predictive Analytics Is Having the Biggest Impact

Harvard Business Review

However, looking at the surveys and consulting reports, it is unclear what the precise use cases are that will drive this positive ROI from big data. Our goal in this article is to offer specific, real-world case studies to show how big data has provided value for companies that have worked with Microsoft’s analytics teams.

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The Big Picture of Business – Business Lessons to be Learned from the Enron Scandal

Strategy Driven

The company cried ‘case study’ from the very beginning, when it segued from the former Houston Natural Gas moniker. These observations are intended to contextualize the Enron case studies in broader terms than were reported in the news media: Conditions Which Allowed It to Occur. Congressional Hearings.