LDRLB

MAY 26, 2014

One of the things I think is most interesting is there’s a lot of old models of innovation and of strategy that I won’t say they don’t necessarily apply anymore, but they apply to very, very, almost static markets. In that sense, the Christensen solution has become counterproductive; in fact, it’s become dangerous.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Innovation 60

Harvard Business Review

JANUARY 13, 2014

In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” As Clayton Christensen likes to note , the primary job of leadership today is to “source, assemble, and ship numbers.” No, it’s to maximize shareholder value. And short-term numbers at that.

Levitt 11

Levitt Christensen Competitive Advantage Welch 11

Harvard Business Review

APRIL 25, 2016

It’s even become a noun of sorts — uberization — which people use to describe a disruptive change to a staid industry ripe for innovation (though, to be sure, the popularization of the word “disruptive” means that it is often used in ways that the concept’s author , Clay Christensen, didn’t intend).

Organization 8

Organization Airlines Constraint Power 8

Harvard Business Review

MAY 28, 2015

Managers constantly try to fit new market needs to existing processes and routines. The Future of Operations. The latter are troublesome because the knowledge base and skills required to operate in the new realm are so fundamentally different. This reduced the entry barriers in the market, which was then flooded with product.

Technology 8

Technology Depreciation Christensen Short-term 8

Harvard Business Review

SEPTEMBER 20, 2011

You could tell by the language he used: "So we realized that streaming and DVD by mail are becoming two quite different businesses, with very different cost structures, different benefits that need to be marketed differently, and we need to let each grow and operate independently.". The answer to both questions is yes.

Strategy 10

Strategy Christensen Price Engineering 10

Harvard Business Review

AUGUST 27, 2015

But to capture the full potential of the shipping container, we needed to change how ports operated, how union employees were compensated, how ships were designed, and the very structure of business in the logistics industry. The Chief Marketing Officer of Mercedes likely won’t be spending millions on 30-second spots.

Automotive 8

Automotive Transportation Brand Efficiency 8

Harvard Business Review

DECEMBER 31, 2012

Their marketing departments. Marketing promotions don't resonate and can't be tied to measurable results. In particular, getting customers to market and sell for you. These approaches are often beyond the reach of traditional marketing mindsets and practices — that's why I'm addressing the CEO. Here's how.

CEO 8

CEO Airlines Marketing Software 8