Lead Change Blog

APRIL 1, 2016

Helping the CEO of Southwest Airlines launch a best-selling book. ” The books Chip has found most helpful for his professional life include Watership Down by Richard Adams, Marketing for Business Growth by Ted Levitt, and The Purple Cow by Seth Godin. ” As for advice he would give, he believes schools should teach ethics.

Levitt 150

Levitt Godin Customer Loyalty Airlines 150

Women on Business

JANUARY 11, 2011

Often this meant trying to read Mapquest directions while driving on a highway or in the dark.

Press Release 160

Press Release Succession Discount PR 160

Coaching Tip

FEBRUARY 23, 2012

Employees want freedom from command and control bosses and task-based jobs and freedom to contribute their character and creativity and collaborative spirit at work in pursuit of a values-based mission worthy of their dedication. Sticking with Southwest Airlines, why do their flight attendants entertain their passengers?

How To 110

How To Airlines Media Innovation 110

Strategy Driven

FEBRUARY 4, 2011

How creative must we become in the New Order of Business? How much further should we extend ethics? Sadly, many of the perpetrators did not see lapses in ethics… it was legal and just business to them. Or, do we now see the need and importance to embrace longer-term approaches? How far will we go to excel?

Ethics 60

Ethics Cost Crisis Learning-by-Doing 60

Women on Business

JANUARY 24, 2011

To compensate your side of this seesaw, creative shortcuts cultivate new directions for building business and explore the inspiring nature of change. Evaluate organizations online: their mission, major products/markets, history, and biographies of key participants. Base marketing initiatives on shared values and multiple-agendas.

Press Release 100

Press Release Discount Sharpe Advertising 100

Strategy Driven

MARCH 11, 2011

In my opinion, deregulation, as a whole, has worked negatively upon business and society (banking, airlines, trucking, and broadcasting), and the SEC is no exception. Enron did not demand enough accountability, fairness, ethics and operational autonomy from its outside auditor. Are businesses really looking for creative ideas?

Strategic Planning 57

Strategic Planning Committee Golden Handcuff Media 57

Harvard Business Review

JUNE 7, 2012

Is your firm ready for this new age of peer-to-peer marketing? How long does it take our social media, PR or marketing people to find our customer advocates when they're needed to rebut a critique or attack, or talk to a media interviewer? Let's say you're preparing for a major product or service launch.

Reference 15

Reference Tips Media Case Study 15