Coaching Tip

FEBRUARY 23, 2012

Employees want freedom from command and control bosses and task-based jobs and freedom to contribute their character and creativity and collaborative spirit at work in pursuit of a values-based mission worthy of their dedication. Sticking with Southwest Airlines, why do their flight attendants entertain their passengers?

How To 110

How To Airlines Media Innovation 110

Women on Business

JANUARY 11, 2011

Often this meant trying to read Mapquest directions while driving on a highway or in the dark.

Press Release 160

Press Release Succession Discount PR 160

Strategy Driven

FEBRUARY 4, 2013

(Your marketing people, your ad agency, yada, yada) Anyone preparing “boring” marketing tools in this day and age should be forced to take that crap out on a sales call and see how CUSTOMERS perceive it or care ten cents about it. Here are some GOLDEN opportunities to be creatively sincere: At the fast food window.

Politics 50

Politics Customer Loyalty Airlines Creativity 50

Strategy Driven

OCTOBER 4, 2013

For many years, we will be measuring how loss of corporate credibility has tainted all facets of business, in terms of remediation, replacement, litigation, make-good, rework, damage control, recovery process, settlements to victims, decreased stock market value and sagging retail sales. Rebuilding the community image. About the Author.

Crisis 57

Crisis Airlines Transportation Crisis Management 57

Skip Prichard

OCTOBER 28, 2019

25 Provocative Questions to 25 Creative Leaders. Wild thinking is what happens when you pose 25 thought-provoking questions to 25 intelligent, creative leaders in organizations as diverse as Google, Gap, Time Out and Twinings. People aren’t obsessed with Southwest Airlines because of its brand purpose. Lidell, Buchanan.

Wilde 67

Wilde Brand Open-book Creativity 67

Strategy Driven

FEBRUARY 11, 2016

Whether or not that outlook begins to uptick not only depends upon how agile, adaptable, creative and resourceful entrepreneurs can be in planning for, or reacting to, market conditions, revenue and brand-building opportunities and other key concerns, but also how well they maintain a forward-thinking mindset. And, rightfully so.

Entrepreneur 50

Entrepreneur Loyalty Airlines Advertising 50

Modern Servant Leader

FEBRUARY 17, 2016

You can also consider a business that awakens a massive industry then dominates the market shares globally at the same time, busting misconceptions about the way the food service industry must treat employees. $16 America’s largest airline and the most profitable – the airline that love built. They’d say, “Flight attendant?!

Leadership 100

Leadership Servant Leader Airlines Learning-by-Doing 100

Modern Servant Leader

FEBRUARY 17, 2016

You can also consider a business that awakens a massive industry then dominates the market shares globally at the same time, busting misconceptions about the way the food service industry must treat employees. $16 America’s largest airline and the most profitable – the airline that love built. They’d say, “Flight attendant?!

Leadership 100

Leadership Servant Leader Airlines Learning-by-Doing 100

Harvard Business Review

JUNE 27, 2012

A similar pattern hold for airlines. Some of this, business historians might say, is simply due to what Joseph Schumpeter called "creative destruction" — a desirable culling of businesses that can't keep pace. Markets change; technology evolves. And for telecom. And for many others. Root it out wherever you find it.

Creativity 14

Creativity Long-term Kotter Cost of Capital 14

Strategy Driven

OCTOBER 29, 2012

OUCH QUESTION: Is your brand, product, or service market superior, and you haven’t elevated yourself to that position? Blackberry, American Airlines, Barnes & Noble, Microsoft, and Tiger Woods to name a few. CAUTION: Leave PR, marketing, and advertising out of the equation, or you may NEVER get to the truth.

Brand 50

Brand Reputation Customer Loyalty Industry 50

Women on Business

JANUARY 24, 2011

To compensate your side of this seesaw, creative shortcuts cultivate new directions for building business and explore the inspiring nature of change. Evaluate organizations online: their mission, major products/markets, history, and biographies of key participants. Base marketing initiatives on shared values and multiple-agendas.

Press Release 100

Press Release Discount Sharpe Advertising 100

Strategy Driven

OCTOBER 18, 2013

So also should diversity, branding, quality, marketing, re-engineering and other important processes. The next phase in restoring public credibility to Tylenol was the reintroduction of new product to the shelves, done in such a way as to restore consumer confidence and increase market share. There is an art to Crisis Preparedness.

Crisis 71

Crisis Crisis Management Budgeting Risk Management 71

Harvard Business Review

MAY 30, 2012

There's something about the culture of business that tends toward excess — in financial markets, to be sure, but also in the "market" for new ideas and management techniques. Southwest Airlines never said, "We want to be the country's most innovative airline." With the web, none of us thought there was money in it.

Innovation 17

Innovation Airlines Six Sigma Lean Production 17

Harvard Business Review

JULY 2, 2014

Most of today’s marketing organizations take what might be called the industrial approach to consumers: snagging demographic data, matching it with purchasing data, and segmenting customers into profitability tiers. Another is whether a particular type can help a firm build market share. The New Marketing Organization.

Proposal 15

Proposal Airlines Brand Marketing 15

Skip Prichard

OCTOBER 21, 2019

Learn about art, nature, and other things which would nourish your creativity and a keen eye for beauty. Business needs more masterpieces as markets are packed with low-value reproductions. They must obtain a different type of license for different kinds of aircraft, from a sports pilot license to an airline transport pilot license.

Leadership 94

Leadership Diversity Learning-by-Doing Licensing 94

Harvard Business Review

OCTOBER 21, 2015

Walmart recently lost $20 billion in market cap in one day, in part because its leadership admitted it needs to invest more into its e-commerce operations. When you think about it, internet retail today is similar to the airline market before frequent flyer programs were introduced. The internet has revolutionized retail.

Airlines 8

Airlines Retail Loyalty Price 8

Harvard Business Review

OCTOBER 20, 2011

They include the biotech, semiconductor, personal computer, and airline industries. Some of these leaders have become legends, such as Andy Grove of Intel and Herb Kelleher of Southwest Airlines. Empirical Creativity. So we should expect these leaders to be highly creative — to create new, wonderful products.

Skills 15

Skills Leadership Airlines Long-term 15

Harvard Business Review

JULY 2, 2014

Most of today’s marketing organizations take what might be called the industrial approach to consumers: snagging demographic data, matching it with purchasing data, and segmenting customers into profitability tiers. Another is whether a particular type can help a firm build market share. The New Marketing Organization.

Proposal 8

Proposal Airlines Brand Marketing 8

Harvard Business Review

DECEMBER 20, 2016

The key is to look beyond just the obvious places like marketing. If there are superconsumers in your midst, and if they’re encouraged to speak their minds, they will inject your culture with extra doses of energy, empathy, and creativity. Sales & Marketing Adapted from. ” Inspiring Creativity. Eddie Yoon.

Airlines 8

Airlines Energy Self-aware Learning Curve 8

Harvard Business Review

FEBRUARY 28, 2011

Thomas Green winced as he reread an e-mail message from his new boss, Frank Davis, marketing director for the travel and hospitality group at D7 Displays. Tom, this week's client meetings went well, but they would have gone better if you had been on top of the market data. Tom, you're ambitious and creative," she'd begun, solemnly.

Case Study 15

Case Study Airlines Hotels Software 15

Harvard Business Review

MARCH 2, 2012

This is the "focused entry" strategy, a well-worn path in the history of successful startups (see Southwest Airlines). Consider Dartitup's response to Pinterest's high-profile success in the social marketing space. Southwest Airlines? So what if you're being beaten in one small market, right? They don't even feed you!

Airlines 12

Airlines Banking Sharpe Price 12

Harvard Business Review

FEBRUARY 28, 2011

It turns "market research" into a far more dynamic and creative process. You tap into the creativity of your consumers." If they have a design or marketing background, all the better. Have an open mind, and be creative about whom you bring in as a possible co-creator. You need to do something new.

Workshop 15

Workshop Creativity Merchandising Airlines 15

Strategy Driven

FEBRUARY 4, 2011

How creative must we become in the New Order of Business? billion as the stock market plummeted, amid a crisis of investor confidence. We have been subjected to the second longest bear market in history, the longest being that of the Great Depression. The stock market is down 25%. How far will we go to excel?

Ethics 58

Ethics Cost Crisis Learning-by-Doing 58

Harvard Business Review

AUGUST 17, 2012

Some suggestions from their research: Save drudge work for the wettest days and creative endeavors for sun-soaked days. There is also new uncertainty about emerging markets, partly because of the difficulties they will face in managing potentially dangerous consumer, property, and credit cycles. PRESS 1 FOR INCOMPETENCY.

Airlines 9

Airlines Class Uncertainty Banking 9

Harvard Business Review

MARCH 12, 2013

Despite best efforts, the proposed American Airlines-US Airways merger will hit points of turbulence. Why not make an opposite set of assumptions, that our most human characteristics — imagination, creativity — will appear in new guises to save ourselves, our jobs, and even democracy? The next two Popes won't be a woman.

Health Care 15

Health Care Merchandising Incubator Airlines 15

Harvard Business Review

FEBRUARY 13, 2015

While Uber deserves kudos for being innovative, let’s be truthful: Its success has come from creatively exploiting a regulatory loophole. Consider the regulation-to-deregulation evolution in the long distance telephone market. This exact scenario is occurring in the taxi market. Pricing Marketing Strategy'

Industry 8

Industry Innovation Price Long-term 8

Harvard Business Review

JANUARY 13, 2014

In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” Instead, we should measure and manage behaviors like spending time in markets and designing and executing smart experiments and the values to which employees adhere.

Levitt 11

Levitt Christensen Competitive Advantage Welch 11

Harvard Business Review

AUGUST 29, 2011

This is the challenge with enigmatic creative geniuses: sometimes their organization has no idea how he/she does it; just that it happens. The chain-smoking, whiskey-guzzling genius of Southwest Airlines co-founded and built the only major U.S. airline to make a buck over the last four decades.

Airlines 8

Airlines Succession Creativity Motivation 8

Harvard Business Review

NOVEMBER 5, 2014

Southwest Airlines has prospered by being “the fun low cost airline” and seeks to be nothing else. Apple and Google, of course, have been successful across a variety of market contexts. It is easier to formulate a story based on market analysis than it is to promote better organizational health. Gary Hamel and C.K.

Organization 8

Organization Airlines Prahalad Hamel 8

Harvard Business Review

NOVEMBER 5, 2014

Southwest Airlines has prospered by being “the fun low cost airline” and seeks to be nothing else. Apple and Google, of course, have been successful across a variety of market contexts. It is easier to formulate a story based on market analysis than it is to promote better organizational health. Gary Hamel and C.K.

Organization 8

Organization Airlines Prahalad Hamel 8

Harvard Business Review

OCTOBER 19, 2015

So what can marketers do with their loyalty programs to earn greater trust, commitment and advocacy? But two-thirds of marketers think the reverse: that loyalty programs are a way for consumers to show their loyalty to brands. The New Tools of Marketing. They buy more, pay more, and refer more. Insight Center.

Loyalty 8

Loyalty Brand Customer Loyalty Airlines 8

Harvard Business Review

MARCH 7, 2011

Apple, Google, Berkshire Hathaway, Southwest Airlines, Procter & Gamble. The organizations I admire don't just lead their industries in terms of innovation or financial performance or market share. Is this company as consistent as it is creative? Who are the Top Five organization's on Fortune's list for 2011? Anybody shocked?

Company 15

Company Collins Airlines Long-term 15

Harvard Business Review

APRIL 11, 2017

Among those that have met that fate in recent months are initiatives at Target, Alaska Airlines, Coca-Cola, the New York Times, and Chubb. Yes, too much involvement can lead to a fixation on incremental improvements that can be shepherded to market quickly, to impact the next quarter’s results. At Aon Health, part of $11.7

Project 11

Project Innovation Press Release Survey 11

Harvard Business Review

MARCH 28, 2014

Southwest Airlines exists in a class of its own in large part due to its fun personality. Using brand personality in this way is not simply about developing creative communications; it’s about infusing every aspect of your operations with your unique character. Branding Marketing Strategy'

Brand 9

Brand IPO Marketing Strategy Airlines 9

Harvard Business Review

DECEMBER 19, 2011

The business world is overflowing with products and services and designs and marketing campaigns that are adequate. Recently, at a conference of marketers and brand specialists, I learned about a fast-growing company called Kulula Airlines, sort of the Southwest of South Africa. Friedman and Mandelbaum have nailed it.

Airlines 16

Airlines Mission Statement Sharpe Brand 16

Harvard Business Review

JUNE 13, 2014

Consider Southwest Airlines, which shook up the airline industry with its low-cost, high-customer service approach to air travel. Historically, corporate Goliaths have taken one of two approaches to this kind of upstart competition—try to muscle them out of the market or bring them into the fold through acquisition.

Health Care 8

Health Care Innovation Airlines Retail 8

Harvard Business Review

APRIL 5, 2012

If you spend much time around salespeople, it won't take long before you hear them griping about the issue that is the profession's biggest trouble spot: disagreement over the market potential of a group of accounts or a territory. In exit interviews, the people who leave imply they don't have enough market potential to succeed.".

Retail 9

Retail Incentives Tactics Pharmaceuticals 9