Harvard Business Review

JUNE 7, 2012

Is your firm ready for this new age of peer-to-peer marketing? How long does it take our social media, PR or marketing people to find our customer advocates when they're needed to rebut a critique or attack, or talk to a media interviewer? Let's say you're preparing for a major product or service launch.

Reference 15

Reference Tips Media Case Study 15

Harvard Business Review

NOVEMBER 27, 2015

Businesses are more profitable and productive when they act ethically, treat their staff well, and communicate better with their customers, according to the latest Lady Geek Global Empathy Index. Whole Foods Market. American Airlines. There is a direct link between empathy and commercial success. AstraZeneca. Oil & Gas.

Tourism 8

Tourism Telecommunications Automotive Company 8

Harvard Business Review

NOVEMBER 5, 2015

As a child I felt no particular interest in pharmaceuticals, telecommunications, computers, oil and gas, health and beauty aids, medical devices, airlines, or shipbuilding, all of which I’ve simulated or war-gamed. I wonder what makes people market products that they know cause addiction and death. Then they grow up.

Career 8

Career Seminar Self-aware Telecommunications 8

Harvard Business Review

JUNE 7, 2012

Is your firm ready for this new age of peer-to-peer marketing? How long does it take our social media, PR or marketing people to find our customer advocates when they're needed to rebut a critique or attack, or talk to a media interviewer? Let's say you're preparing for a major product or service launch.

Reference 12

Reference Tips Media Case Study 12

Harvard Business Review

DECEMBER 18, 2012

But if everyone at a crummy airline, for example, had the same zero-tolerance for bad customer service as a lesbian has for lying about the fact that she's married to a woman, it wouldn't be a crummy airline for long. If it was, why was it allowed to go to market with such a defect? To stand up for your truth is to be a leader.

Airlines 14

Airlines Retail Learning-by-Doing Quality 14

Harvard Business Review

OCTOBER 11, 2012

We sell our privacy to the airlines when we download an airline app to our smartphones to receive better customer service. Whether we're consulting it or not, the app is tracking our travel preferences, travel patterns, quite possibly our religious affiliation through our meal choice, and even our present location.

Insurance 15

Insurance Discount Airlines Price 15

Harvard Business Review

JUNE 21, 2013

New research led by Lan Jiang, an assistant professor of marketing at the University of Oregon, shows that if you give a shopper an unearned reward, she’ll probably have mixed feelings if she’s observed by other people, such as shopper No. Ethical Quandaries. But sometimes all this hoopla makes people really uncomfortable.

Advertising 8

Advertising Video Ethics PR 8

Strategy Driven

FEBRUARY 4, 2011

How much further should we extend ethics? Sadly, many of the perpetrators did not see lapses in ethics… it was legal and just business to them. By maintaining an awareness of further changing environments, there are further opportunities to be successful, ethical and move ahead of the competition.

Ethics 59

Ethics Cost Crisis Learning-by-Doing 59

Harvard Business Review

OCTOBER 11, 2012

We sell our privacy to the airlines when we download an airline app to our smartphones to receive better customer service. Whether we're consulting it or not, the app is tracking our travel preferences, travel patterns, quite possibly our religious affiliation through our meal choice, and even our present location.

Insurance 8

Insurance Discount Airlines Price 8

Harvard Business Review

MARCH 24, 2011

Competitors whispered that Gupta was committing the most un-McKinsey-like of sins: cutting price to get into new markets. As the stock market began to take off, though, and options rained down on corporate execs, the compensation tables began to turn, certainly for the top ranks.

McKinsey 13

McKinsey Consultative Waterman Intellectual Capital 13

Harvard Business Review

SEPTEMBER 12, 2011

Higher-ambition leaders are able to integrate multiple business disciplines (strategy, ethics, marketing, finance and so on) into a coherent, systemic approach for building a great company. Some schools, including Harvard Business School, are requiring more courses in ethics, teamwork, and leadership values, but that's not enough.

360-Degree Feedback 13

360-Degree Feedback Ethics Education Human Resources 13

Harvard Business Review

JANUARY 5, 2015

It analyzes consumer behavior, microeconomic trends, government policies, market forces, and emerging research within the context of our continually-evolving tech and digital media ecosystem. Smart virtual personal assistants: SVPAs started entering the market in 2013. All without you explicitly asking it to do so.

Trends 8

Trends Retail Learning-by-Doing Banking 8

Harvard Business Review

MAY 8, 2012

Your Credo: These are the values and the belief system to which you subscribe, and/or a shared behavior and code of ethics that you're working within. The South African Airways pitch was won on the basis of a shared ambition of presenting the airline as a symbol for what the entire nation could become.

Belief Systems 15

Belief Systems Tips Audience CFO 15

HR Digest

JANUARY 10, 2024

Walmart wants customers to know them for low prices, Singapore Airlines customers know them for customer connectivity, Apple customers perceive innovation and Fed Ex customers expect speed. Southwest Airlines’ firm brand, for example, is cheap, fun, and on time. In the late 1970s 95% of market value was derived from earnings.

Ulrich 52

Ulrich Leadership Diversity Audience 52

Strategy Driven

MARCH 11, 2011

These are my considered opinions, having conducted Performance Reviews, Strategic Planning and Visioning for other companies over 35+ years. In my opinion, deregulation, as a whole, has worked negatively upon business and society (banking, airlines, trucking, and broadcasting), and the SEC is no exception. Congressional Hearings.

Strategic Planning 57

Strategic Planning Committee Golden Handcuff Media 57