Harvard Business Review

MAY 27, 2016

Why is the airline industry so terrible? Instead of getting into a price war or squabbling over a shrinking market, both disruptors and incumbents find new ways to create value. Which brings us back to the airline industry. Finally, they would take over the international air travel market.

Airlines 13

Airlines Travel Industry Disruptive Innovation 13

Harvard Business Review

NOVEMBER 23, 2011

The promotion was arguably in poor taste given the global economic downturn, but was also inargueably and acutely insensitive given the airline's current labor relations standoff with the unions representing its pilots, engineers, baggage handlers and caterers. Why airlines? And Qantas makes three.

Airlines 16

Airlines Media Travel Marketing 16

Harvard Business Review

NOVEMBER 17, 2016

Warren Buffett got burned with an airline investment in the 1990s. airlines, taking a 4.16% stake in American Airlines, smaller stakes in United and Delta, and an undisclosed stake in Southwest Airlines. airlines had one thing in common: their largest investors. billion in the four largest U.S.

Airlines 8

Airlines Price Hedge Industry 8

Women on Business

JANUARY 11, 2011

Often this meant trying to read Mapquest directions while driving on a highway or in the dark.

Press Release 160

Press Release Succession Discount PR 160

Harvard Business Review

AUGUST 14, 2014

Established airlines might be expected to improve their on-time performance to protect their market share when low-cost competitors enter their markets, but the opposite happens, say Jeffrey T. The performance decline may be a result of airlines’ cost-cutting in response to the new threat, the researchers say.

Airlines 8

Airlines Cost Simon Marketing 8

Harvard Business Review

MARCH 3, 2017

American Airlines and United Airlines recently joined Delta in offering passengers a lower-priced option to fly: basic economy. At first blush, it’s difficult to see how a further degradation of airline service can enhance profits and attract customers. Want to save a couple of bucks on your next flight?

Airlines 8

Airlines Price Discount Power 8

Harvard Business Review

SEPTEMBER 26, 2013

But since deregulation in 1978, airlines in the U.S. airlines filed for bankruptcy. Airlines suddenly leveled off. In the past few years, profits have become positive across the industry, and market caps are soaring from prior lows. airlines earned an estimated $12.4 So what happened? In 2012, the major U.S.

Airlines 9

Airlines Industry Transportation Travel 9

Harvard Business Review

MARCH 20, 2014

In the case of Malaysia Airlines Flight 370, the most impressive fact few reporters choose to explore in any depth is that the Boeing 777’s engine was capable of communicating long after the pilots went silent. Because the airline had the option, but declined , to pay about $10 per flight for real-time access to it.

Airlines 10

Airlines Supply Chain Management Engineering 10

Lead on Purpose

MAY 26, 2009

I then called Delta Airlines to cancel our flights. Filed under: Leadership , Trust , Product Management / Marketing Tagged: | social media , Communication , customer service , honesty , Marriott , Delta , Hilton , Universal Studios « Book Review: Halftime The power of persistence » Like Be the first to like this post.

Examples 113

Examples Hotels Productivity Products 113

LDRLB

MAY 26, 2014

One of the things I think is most interesting is there’s a lot of old models of innovation and of strategy that I won’t say they don’t necessarily apply anymore, but they apply to very, very, almost static markets. DAVID: Yeah. I should say we were talking off the air about- Thanks for ruining Everett Rogers’ curve for me.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Innovation 60

Harvard Business Review

DECEMBER 22, 2011

Google is poised to completely alter how websites market themselves over the next year. This change, however, will take value away from marketers who rely on visitors clicking through to deeper pages. Marketers will see better search rankings if they document information using this new format. This is a tremendous strategy.

Marketing 21

Marketing Advertising Software Competitive Advantage 21

Harvard Business Review

OCTOBER 10, 2011

Southwest Airlines is often used as a case study for a well-run business: it's consistently more profitable than its competitors, it's very disciplined about how it operates, it's customers are happy. Southwest is my favorite airline: low prices, happy staff, lots of flights were I need to go for most trips, good website, convenient policies.

Airlines 11

Airlines Brand Short-term Price 11

Harvard Business Review

APRIL 5, 2013

Dynamic pricing makes sense for baseball as it shares key qualities that have enabled other industries (airlines, hotels, and rental cars) to prosper from this strategy: fixed capacity, low variable costs, and a "product" that expires at a certain time. Marketing MLB'

Price 8

Price Airlines Hotels Discount 8

Harvard Business Review

JUNE 7, 2013

The digital marketer who effectively runs Qantas Airlines'' highly regarded — and very successful — loyalty program has an unusual iPad problem. Flight attendants on Australia''s flagship carrier can now get up-to-the-minute data on the airline''s most elite and valued frequent flyers displayed on their onboard tablets.

Marketing 10

Marketing Airlines Workshop Loyalty 10

Leading Blog

NOVEMBER 3, 2023

airline companies have pointed fingers at the Federal Aviation Administration (FAA) as the biggest cause of outages, even as the FAA has fired back at airlines. Imagine what might happen if there were different steps for each country, or each airline, when it came to handling Air Traffic Controllers’ (ATC) control transfers.

Industry 269

Industry Stage-Gate Organization Company 269

Harvard Business Review

OCTOBER 30, 2014

Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones.

Marketing 14

Marketing Guidelines B2C Analysis 14

Harvard Business Review

JANUARY 16, 2018

Using data from Twitter (where one of us works), we designed an experiment to study customer service interactions in two industries that generate a significant number of customer service complaints: airlines and wireless carriers. This extra $9 can be thought of as incremental brand value the airline has gained in the customer’s mind.

Wireless 14

Wireless Airlines Brand Loyalty 14

Harvard Business Review

OCTOBER 31, 2016

For many executives battling through economic headwinds in emerging markets, the answer tends to be wherever they think someone will provide the strongest boost to top-line growth, which usually means hiring an additional sales or marketing manager to support the commercial front lines. Somewhere else?

Marketing 8

Marketing Channel Management Incentives Survey 8

Harvard Business Review

MAY 17, 2017

The airline industry is a cautionary tale of what happens when companies emulate new business models without bringing over the associated mental models. For over 40 years, Southwest Airlines has been a disruptive force in the airline industry, creating an entirely new category and a record 43 consecutive years of profitability.

Airlines 15

Airlines Strategy Business Model Metrics 15

Harvard Business Review

NOVEMBER 23, 2015

Marketing has entered its “uncanny valley” moment. Some marketing efforts give off the same vibe, like that creepy feeling when a casual online search leads to a glut of ads for the same pair of boots or getaway destination. Sales & Marketing. And that’s off-putting. It’s worth trying to get right.

Marketing 8

Marketing Content Supply Chain CRM 8

Harvard Business Review

APRIL 19, 2017

I’ve learned that truth from 40 years of conducting research in the fields of services marketing, service quality, and health services. Good marketing is not just about making promises; it’s also about keeping them. Honor customers’ “perceived contract,” not the company’s legal contract.

Company 13

Company Airlines Meyer Hotels 13

Harvard Business Review

JUNE 12, 2018

It is reviewing or arguing this question in court for a slew of proposed mergers — AT&T-Time Warner, T-Mobile-Sprint, CVS-Aetna, and Express Scripts-Cigna, to name a few. Traditionally, antitrust regulation has looked for whether a merger increased or decreased competition in a particular market. Jorg Greuel/Getty Images.

Company 8

Company Supply Chain Cooper Airlines 8

Harvard Business Review

DECEMBER 9, 2015

” In this form of marketing, fans who share a common interest are encouraged to engage with little to no prompting by the brand. Done well, we believe that tribe marketing empowers a brand to behave like an effortless host at a cocktail party. ”) will most likely share with others who share that same interest or passion.

Marketing 8

Marketing Brand Merchandising Advertising 8

Harvard Business Review

JULY 25, 2014

He claimed that based on this insight he could anticipate their market moves one or even two steps in advance. At the same time, we continued to invest in long-term product development and overseas markets, knowing it was unlikely he could follow us in the short term.”. expansion, out-maneuvering Adelson in the domestic market. “We

CEO 14

CEO Norton Airlines Short-term 14

Harvard Business Review

MAY 18, 2012

Nick and I knew one thing for certain: old-fashioned, beat-the-drum marketing was not going to work here. Especially after looking at Sophie's Diana books, the airline ticket stubs, and her passport stamps. But she was for me an opportunity to rethink branding and marketing. Traditional branding would just bounce off of them.

Marketing 12

Marketing How To Brand Travel 12

Harvard Business Review

MARCH 10, 2015

Aggressive moves by airlines to migrate frequent flyer metrics from miles flown to dollars spent have caused bargain-hunting road warriors worldwide to whine about “disloyalty programs.” ” A PriceWaterhouseCoopers review suggests roughly 45% of flyers would lose under the new schemes. Customers Marketing'

Customer Loyalty 8

Customer Loyalty Loyalty Airlines Hotels 8

Harvard Business Review

SEPTEMBER 29, 2014

In the 1900s, French mathematician-economist Leon Walras envisioned prices in a market economy being set by an auctioneer (since known as the “Walrasian auctioneer”) conducting continuous auctions for all kinds of commodities. Economists and market design. Admittedly, better pricing of options has been a mixed blessing.

Strategy 15

Strategy Black-Scholes Airlines Price 15

Harvard Business Review

OCTOBER 25, 2012

A leading mobile-phone maker falls out of step with its market — and struggles to catch up. The board of an airline hires a CEO — and then cancels his contract after just three years. But when the smartphone became the next big thing within the mobility market, the company lost its competitive edge.

Company 18

Company Airlines Offshoring PR 18

Harvard Business Review

APRIL 12, 2017

United Airlines has leapt into a brand disaster of mythic proportions. The company’s stock lost hundreds of millions of market cap , but the damage to the brand (and future sales) may be far higher. United (and its airline peers) had better wake up fast to this new reality as well. Three themes seem critical.

Airlines 15

Airlines Brand Video Operations 15

Harvard Business Review

JULY 2, 2014

Most of today’s marketing organizations take what might be called the industrial approach to consumers: snagging demographic data, matching it with purchasing data, and segmenting customers into profitability tiers. Another is whether a particular type can help a firm build market share. The New Marketing Organization.

Proposal 17

Proposal Airlines Brand Marketing 17

Harvard Business Review

OCTOBER 21, 2015

Walmart recently lost $20 billion in market cap in one day, in part because its leadership admitted it needs to invest more into its e-commerce operations. When you think about it, internet retail today is similar to the airline market before frequent flyer programs were introduced. The internet has revolutionized retail.

Airlines 8

Airlines Retail Loyalty Price 8

Harvard Business Review

JUNE 24, 2016

Jeffrey Seller, the lead producer of Hamilton , unabashedly explained that he has a fiduciary responsibility to investors to boost prices since the market has demonstrated that tickets were underpriced. Think of each performance as an individual airline flight — prices are optimized for each show time. I doubt it.

Price 12

Price Airlines Discount Taylorism 12

Harvard Business Review

AUGUST 7, 2018

If consumers start turning regularly to smart speakers for their travel needs, they could end up interacting less and less with traditional airline, hotel, and even online travel agency brands. They also may provide airlines, hotel chains, and rental car companies more clout when setting up smart-speaker partnerships.

Travel 12

Travel Industry Hotels Airlines 12

Harvard Business Review

FEBRUARY 3, 2014

Smart companies recognize that both their marketing and their broader business strategy need to be informed by carefully gathered customer insight. That’s the situation the airline industry may soon face, thanks to the FCC’s reconsideration of in-flight mobile phone use. What if their needs or desires are mutually contradictory?

Airlines 13

Airlines Guidelines Education Survey 13

Harvard Business Review

APRIL 3, 2015

” These case studies are legendary among marketers. For marketers in the digital age, negative customer feedback that takes on a life of its own is a nightmare. I’m no road warrior, but I do clock an average of 100,000 miles a year, meaning I have some elite status on various airlines. Motrin Moms. Dell “hell.”

Media 8

Media Airlines Travel Brand 8

Harvard Business Review

FEBRUARY 1, 2013

As I described in my last post , your prospective customers and buyers increasingly learn about you from their peers — including your current customers — while tending more and more to ignore traditional sales and marketing communications from corporate. Think Apple, or Southwest Airlines, or for a more recent example, Zipcar.

Social Capital 12

Social Capital Review Software Marketing 12

Harvard Business Review

AUGUST 19, 2011

The timing could barely be worse: you've just invested a lot of your limited marketing resources in a new campaign that, given what's just happened, is the perfect ammunition for those skilled in double entendre. Abandon the marketing campaign." And the marketing campaign? The whole world is watching. What's your plan?

Airlines 10

Airlines Advertising PR Brand 10