Strategy Driven

JANUARY 17, 2014

However, innovations in the neurosciences to developments in social media have revealed that profitability should no longer be relegated to sales figures and profit margins alone. Consumers treat brands like relationships — they reward friends with their loyalty and lash out when wronged. What are you thinking?

ROE 50

ROE ROI Letter Airlines 50

The Practical Leader

OCTOBER 24, 2011

Southwest Airlines, Wal-Mart, IBM, ING, 3M, and Proctor and Gamble are some of the adaptive cultures providing insights to the enduring success growing from their highly effective cultures. Results (Four Rs, innovation, growth, and profitability). Steps in The Culture Cycle. Policies, Practices, and Behaviors (e.g.

Heskett 49

Heskett Kotter Books Review 49

The Horizons Tracker

SEPTEMBER 4, 2019

With the rise of low cost airlines however, shops aren’t the only way you might be fleeced at the airport, and new research highlights how airlines could be using AI to help them price services such as checked bags and seat reservations. “However, not every customer has the same travel and budget needs. Put to the test.

Airlines 60

Airlines Discount Price Travel 60

Strategy Driven

OCTOBER 29, 2012

What are you doing to innovate it? They don’t have to talk about their competition – Apple is the innovator. Blackberry, American Airlines, Barnes & Noble, Microsoft, and Tiger Woods to name a few. Create internal excitement about innovation and new ideas. And they do it at their price. What’s up in your world?

Brand 50

Brand Reputation Customer Loyalty Industry 50

Harvard Business Review

MAY 17, 2017

The airline industry is a cautionary tale of what happens when companies emulate new business models without bringing over the associated mental models. For over 40 years, Southwest Airlines has been a disruptive force in the airline industry, creating an entirely new category and a record 43 consecutive years of profitability.

Airlines 14

Airlines Strategy Business Model Metrics 14

Harvard Business Review

JUNE 7, 2013

The digital marketer who effectively runs Qantas Airlines'' highly regarded — and very successful — loyalty program has an unusual iPad problem. Flight attendants on Australia''s flagship carrier can now get up-to-the-minute data on the airline''s most elite and valued frequent flyers displayed on their onboard tablets.

Marketing 8

Marketing Airlines Workshop Loyalty 8

Harvard Business Review

MAY 9, 2016

By defining a brand’s particular kind of relationship, companies can create greater engagement, differentiation, and loyalty. Our experience working with innovative companies indicates they are redefining not only how their brands are observed, perceived, and experienced. But in this social age, brands are the relationships.

Brand 8

Brand Airlines Health Care Trout 8

Harvard Business Review

JULY 6, 2012

In other words, what are Citibank, American Airlines, Amazon, UPS, and Volvo doing to create engaging apps that bind the user to the company, build brand equity, and provide high exit barriers for customers (and equally high entry barriers for competitors)? Leaders in this space include American Airlines and American Express.

Stage-Gate 12

Stage-Gate Airlines Brand Loyalty 12

Harvard Business Review

MAY 30, 2014

Southwest Airlines’ decades-long strategy of “short-haul, high-frequency, point-to-point, low-fare service” produced what was not only one of the best-performing airlines in the U.S. For example, deregulation killed off icons in the airline business such as Pan Am and TWA. When Innovation Is Strategy. Strategy'

Company 8

Company Supply Chain Airlines Health Care 8

Harvard Business Review

APRIL 7, 2014

Many modern businesses take stock in the reality of disruptive innovation and try to react accordingly. Pundits and managers alike readily cite reasons including the stresses of business model innovation or the difficulty of making small experimental investments inside the four walls of an established organization.

Disruptive Innovation 8

Disruptive Innovation Airlines Tactics Tools 8

Harvard Business Review

JUNE 24, 2013

This area of innovation is where mobile payment companies want to play, especially in markets where such technology is less than ubiquitous. We asked Square''s CFO and Operations Lead, Sarah Friar , for perspectives on this technology, what it means for marketers, and how to manage in the world of mobile innovation.

CFO 8

CFO Loyalty Technology Definition 8

Harvard Business Review

JANUARY 30, 2012

Penney shopping experience hasn't reached the "loyalty-inspiring" stage, like Nordstrom's, which can immunize it from price competition. Fair and Square pricing is reminiscent of the Value Pricing strategy that American Airlines implemented in 1992. Also, the J.C. Johnson himself has characterized J.C. Penney stores as "tired."

Price 15

Price Strategy Discount Retail 15

Harvard Business Review

DECEMBER 20, 2016

The airline industry has experienced great volatility from deregulation, takeovers through mergers and acquisitions, and, as always, unpredictable forces of nature. ” Krolick also noted that a meaningful number of United Airlines employees are also pilots—these are super-superconsumers. Unlocking Energy.

Airlines 8

Airlines Energy Self-aware Learning Curve 8

Women on Business

JANUARY 24, 2011

When testing ideas are part of the creative process for product, service, or business development, this triangle must be a business priority: To test product, watch prospects interact with it—whether they use a tool, read a book, choose a necklace, or scan an airline ticket. Loyalty is paid for one way or another.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

APRIL 8, 2015

Their innovation efforts tend to be focused wholly on the creation of new value; meanwhile, the question of how exactly they will be compensated for it usually goes unexamined. Price leadership: A no-frills airline constantly advertises the lowest fares on any route served. Why is it that?

Balanced Scorecard 8

Balanced Scorecard Company Price KPI 8

Harvard Business Review

MARCH 14, 2017

Loyalty programs have proliferated across travel, retail, financial services, and other economic sectors. household participates in 29 different loyalty programs, according to the 2015 Colloquy Loyalty Census. Loyalty programs are ripe for some kind of disruptive innovation that would make them easier to use.

Loyalty 12

Loyalty Customer Loyalty Travel Hotels 12

Harvard Business Review

OCTOBER 30, 2014

The fundamental truth about technological innovation is that it needs to help sales people make better decisions on the front lines. A cargo airline provides another example. Products can then provide feedback on when to get maintenance and when the product will have reached the end of its useful life.

Marketing 11

Marketing Guidelines B2C Analysis 11

CO2

JUNE 29, 2010

The 9/11 terrorist attacks; the Mumbai, Bali, and London Tube bombings; the attempted bombing of a Delta airlines flight in December 2009; and suicide bomber attacks in Iraq and Afghanistan are examples of the personal magnetism of Oussama Bin-Laden and the Al-Qaeda cause. Technology and its role in travel 2.0

Executive Coaching 129

Executive Coaching Execution Blog Self-aware 129

Harvard Business Review

SEPTEMBER 21, 2011

Such service reinforces the brand and builds equity through increased loyalty. Similarly, in business travel, apps such as those from American Airlines provide customers with high virtual service levels, giving users information before the ground staff has made any announcements. Technology.

Brand 11

Brand B2C Market Segmentation Travel 11

Harvard Business Review

AUGUST 11, 2015

Uber, Airbnb, Lyft, 23andMe, and other companies working around or, in some cases, outright ignoring existing regulations have found customer loyalty to be an asset in their conversations with lawmakers and regulators. According to the airline’s campaign site , over 50,000 people have signed on. Rinse and repeat, over and over.

Politics 8

Politics Real Estate Morale Business Model 8

Harvard Business Review

SEPTEMBER 6, 2012

But the gravest concern we've heard, that the ruling creates a legal climate that will stifle innovation, is unfounded. It's a model that works when you're competing to provide a safer car, a faster computer, or a cheaper airline ticket, but it's of little use when the goal is a better user experience. It creates love.

Innovation 15

Innovation Supply Chain Short-term Long-term 15

Harvard Business Review

MARCH 22, 2012

Strange to say, the story was about an airline, and it wasn't a travel nightmare. Instead, it involved the recently bankrupt American Airlines doing something extraordinary — by putting kindness to work. Most airline personnel would have stopped there and offered to book the next available flight — for a fee.

Strategy 18

Strategy Airlines Hotels Heskett 18

Harvard Business Review

AUGUST 16, 2016

.” And yet the lean startup methodology, born in Silicon Valley as a way for startups to tune in to customer needs with limited resources, has been gaining major momentum inside big companies like General Electric, Alaska Airlines, Telefonica, 3M, and W.L. ’ Sometimes you need to be reminded of that.”

Company 8

Company Airlines Ries Survey 8

Harvard Business Review

AUGUST 18, 2011

To maintain high worker morale, productivity, and loyalty in such a diverse and changing conditions, IBM has placed new emphasis on the "resources" component of HR in four directions. First, it emphasizes equitable benefits for all, in all countries, regardless of race, gender, ethnicity, or sexual preference.

Learning Curve 13

Learning Curve Globalization Airlines Training 13

Harvard Business Review

JUNE 26, 2017

Ask people how to develop a good corporate culture, and most of them will immediately suggest offering generous employee benefits, like they do at Starbucks, or letting people dress casually, as Southwest Airlines does.

Brand 8

Brand Company Operations Merchandising 8

Harvard Business Review

JANUARY 28, 2015

Supplier relationships, brand identity, process coordination, customer loyalty, and many switching costs were all forms of information. More than 40 years after Southwest Airlines went public, tens of thousands of passengers fly daily with legacy carriers. But every business is an information business, they stressed.

Porter 8

Porter Power Competitive Advantage Film 8

Harvard Business Review

JUNE 7, 2016

One of the great innovations in business, which has held sway since 1976, is the idea that professional managers should have an owner’s mindset—that is, they should treat their company’s money as if it were their own.

Bureaucracy 8

Bureaucracy Short-term Budgeting Long-term 8