Harvard Business Review

NOVEMBER 17, 2016

Warren Buffett got burned with an airline investment in the 1990s. He blamed the industry’s notorious low profitability on the “kamikaze pricing tactics of certain carriers” and vowed to not invest in this “death trap” sector again. ” Some of that profit is the result of innovative pricing models.

Airlines 8

Airlines Price Hedge Industry 8

Strategy Driven

JANUARY 21, 2011

SAS – Providing organizations with THE POWER TO KNOW ® SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Consider these 11 ideas from the Radical Times Webcast series by SAS Marketing Director Jonathan Hornby: 1. Innovate quickly.

Real Estate 66

Real Estate Magazine Rogers Long-term 66

Strategy Driven

FEBRUARY 4, 2011

The Business Tree : Growth Strategies and Tactics for Surviving and Thriving by Hank Moore Any company or organization is like a tree. Tactics deemed as ’standard operating procedure’ for some companies were exposed and ridiculed by others. billion as the stock market plummeted, amid a crisis of investor confidence.

Ethics 58

Ethics Cost Crisis Learning-by-Doing 58

Harvard Business Review

APRIL 7, 2014

Many modern businesses take stock in the reality of disruptive innovation and try to react accordingly. Pundits and managers alike readily cite reasons including the stresses of business model innovation or the difficulty of making small experimental investments inside the four walls of an established organization.

Disruptive Innovation 8

Disruptive Innovation Airlines Tactics Tools 8

Harvard Business Review

AUGUST 29, 2014

Why would a company use such drastic tactics? In a blog post, Uber says, "We never use marketing tactics that prevent a driver from making their living — and that includes never intentionally canceling rides." Its smart phones make up a mere 2% of the global market. The program, in all of its glory, is known as SLOG.

Six Sigma 8

Six Sigma Airlines Tactics Innovation 8

Harvard Business Review

APRIL 4, 2012

Adam Lashinsky's new book Inside Apple offers lots of intriguing material about Steve Jobs and the strategic choices, design principles, and business tactics that created the most valuable company on earth. It's not what you sell it's what you believe.

Banking 19

Banking Airlines Retail Advertising 19

Harvard Business Review

JULY 28, 2014

If you’re a mid- or late-career marketer, chances are your job today is mostly unrecognizable from what you signed on for. Many marketers are left behind, simply tuned in to the wrong frequencies. But data, alone, isn’t enough; search and social marketing, for example, are content hungry disciplines.

Storytelling 10

Storytelling Brand Audience Marketing 10