Harvard Business Review

JANUARY 7, 2013

But you may not be able to do that unless you can get real-time market data and rapidly align your organization to the new priorities and practices. Fortunately, social media offers us a chance to improve the communications supporting process improvement. Too often, old, legacy processes prevent companies from having that agility.

BPM 8

BPM Media Process Airlines 8

LDRLB

MAY 26, 2014

One of the things I think is most interesting is there’s a lot of old models of innovation and of strategy that I won’t say they don’t necessarily apply anymore, but they apply to very, very, almost static markets. That’s not our market position, so we don’t need to worry about it. DAVID: Yeah.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Innovation 60

Women on Business

JANUARY 24, 2011

When testing ideas are part of the creative process for product, service, or business development, this triangle must be a business priority: To test product, watch prospects interact with it—whether they use a tool, read a book, choose a necklace, or scan an airline ticket. Cultivate the local media.

Press Release 100

Press Release Discount Sharpe Advertising 100

Strategy Driven

JANUARY 21, 2011

SAS – Providing organizations with THE POWER TO KNOW ® SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Consider these 11 ideas from the Radical Times Webcast series by SAS Marketing Director Jonathan Hornby: 1.

Real Estate 66

Real Estate Magazine Rogers Long-term 66

Harvard Business Review

NOVEMBER 23, 2011

Publishing has become an essential tool for keeping customers close as they pursue their decision journeys on the way to purchase. They ask, "If we were a cable TV channel or a mass market magazine, what would our content, tone, and the experience we offered be? Just look around. Macy's mBlog offers "news, reviews, magic and more," J.

Brand 15

Brand Retail Fashion Supply Chain 15

Harvard Business Review

FEBRUARY 3, 2014

Smart companies recognize that both their marketing and their broader business strategy need to be informed by carefully gathered customer insight. But what do you do when your customers disagree—especially if their disagreement echoes throughout your various social media channels?

Airlines 10

Airlines Guidelines Education Survey 10

Harvard Business Review

MARCH 10, 2015

Aggressive moves by airlines to migrate frequent flyer metrics from miles flown to dollars spent have caused bargain-hunting road warriors worldwide to whine about “disloyalty programs.” Airlines have clearly calculated that customers who spend more are more valuable to them than customers who fly more.

Customer Loyalty 8

Customer Loyalty Loyalty Airlines Hotels 8

Harvard Business Review

JUNE 28, 2016

Companies can also rent their business applications (for accounting and finance, human resource management, marketing and sales, collaboration, project management, and so forth) on-demand from companies like Microsoft, Salesforce.com, Workday, Hubspot, Yammer, Dropbox, Basecamp and others. It has several key benefits: Speeds time-to-market.

Entrepreneur 9

Entrepreneur Airlines Construction Short-term 9

Harvard Business Review

JUNE 7, 2012

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. Social media understands this and facilitates it. Traditional media also gets this.

Reference 15

Reference Tips Media Case Study 15

Harvard Business Review

JULY 16, 2013

Discussions about story and storytelling are pretty fashionable in marketing circles. On the other hand, I''m worried that too many marketers think that telling their story through advertising is enough. Their stories are told primarily via word of mouth, and are amplified by social media tools.

Storytelling 8

Storytelling Company Marketing Strategy Media 8

Harvard Business Review

JUNE 7, 2012

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. Social media understands this and facilitates it. Traditional media also gets this.

Reference 12

Reference Tips Media Case Study 12

Harvard Business Review

FEBRUARY 7, 2014

But with most B2B and B2C organizations using virtually the same branding tools, they’re arguably seeing less advantage as a result of their efforts — if they’re realizing any advantage at all. First, already in competition with airlines, they were beginning to compete with German and Italian railroads.

Brand 10

Brand Advertising B2C B2B 10

Harvard Business Review

OCTOBER 19, 2015

So what can marketers do with their loyalty programs to earn greater trust, commitment and advocacy? But two-thirds of marketers think the reverse: that loyalty programs are a way for consumers to show their loyalty to brands. The New Tools of Marketing. They buy more, pay more, and refer more. Insight Center.

Loyalty 8

Loyalty Brand Customer Loyalty Airlines 8

Harvard Business Review

DECEMBER 20, 2016

The key is to look beyond just the obvious places like marketing. The airline industry has experienced great volatility from deregulation, takeovers through mergers and acquisitions, and, as always, unpredictable forces of nature. “The learning curve in any industry is steep, but it is particularly so in the airline industry. .

Airlines 8

Airlines Energy Self-aware Learning Curve 8

Harvard Business Review

MAY 9, 2013

GE, perhaps more than any other major company, is dedicated to the use of data visualization as a key part of its marketing and communications efforts. In trying to do that, the marketing communications brand group is always searching for compelling ways to bring these challenges to life. The media loved it.

Storytelling 9

Storytelling Airlines White Paper Audience 9

Harvard Business Review

SEPTEMBER 4, 2012

And the ultimate promise of social is at risk if we focus on the tools and the outcomes. Social tools were enabling everyday people to break through traditional barriers to connect, build their audiences and careers and get more creative than ever before. It's about something much bigger, much more fundamental. It happens.

Senge 8

Senge Efficiency Airlines Follow-up 8

Harvard Business Review

JUNE 29, 2016

We expect the drone market to surge to nearly $7 billion by 2020 globally, driven by regulatory clarification, continuously decreasing component costs, and – most important– ongoing innovation that connects drone capabilities to big-data analytics.

Competitive Advantage 10

Competitive Advantage Company Outsourcing Analysis 10

Harvard Business Review

AUGUST 9, 2016

Measuring Marketing Insights. In the 2000s, airlines launched personal entertainment systems in economy class cabins on intercontinental flights. We use an analytic tool we’ve developed called the Infatuation Interval Index (I-Cubed) to score how deeply, how broadly, and how long an offering infatuates its target audience.

Early Adopters 8

Early Adopters System Airlines Training 8

Harvard Business Review

JANUARY 5, 2015

At the end of each year, I apply a framework to surface the most important emerging trends in digital media and emerging technology for the year ahead. It analyzes consumer behavior, microeconomic trends, government policies, market forces, and emerging research within the context of our continually-evolving tech and digital media ecosystem.

Trends 8

Trends Retail Learning-by-Doing Banking 8

Harvard Business Review

AUGUST 11, 2015

Facebook has similarly leveraged the News Feed for general purpose voter information tools on Election Day in the United States. In going directly to their users, technology companies are participating in the very direct-to-customer media channels they’ve created.

Politics 8

Politics Real Estate Morale Business Model 8

Harvard Business Review

MARCH 19, 2015

Bringing new technology and tools into your organization can increase productivity, boost sales, and help you make better, faster decisions. However, 63% said the pace of technological change in their workplaces is too slow, primarily due to a “lack of urgency” and poor communication about the strategic benefits of new tools.

Technology 8

Technology CRM Training System 8

Harvard Business Review

APRIL 12, 2013

In 2008, the coffee chain was struggling to maintain its market position and to ward off a growing set of competitive threats. Vineet replaced that with lots of direct contact through video conferencing, online tools, and face-to-face talks.". Successful transformations require many people pulling together.

Company 8

Company Video CEO Crisis 8

Strategy Driven

FEBRUARY 11, 2016

Whether or not that outlook begins to uptick not only depends upon how agile, adaptable, creative and resourceful entrepreneurs can be in planning for, or reacting to, market conditions, revenue and brand-building opportunities and other key concerns, but also how well they maintain a forward-thinking mindset. Pay-for-Play Social Media.

Entrepreneur 50

Entrepreneur Loyalty Airlines Advertising 50