Achieving the Best by Preparing for the Worst: Lessons Learned from High-Profile Crises, part 1 of 4
Strategy Driven
OCTOBER 4, 2013
The Business Tree : Growth Strategies and Tactics for Surviving and Thriving. Creating cause-related marketing opportunities, so that local businesses can sponsor the community healing process. Losses reported by the airline industry for 2001 compare to an operating profit of $7 billion and a net profit of almost $3 billion in 2000.
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