LDRLB

JUNE 22, 2010

Prior to entering the private sector as a researcher and consultant, Rick spent a number of years as a university professor where he taught courses in research methods, statistics, marketing, communication, and psychology. He received his Ph.D. from Michigan State in 1987. How did you define trust in your study? Employees are still bitter.

Leadership 102

Leadership White Paper Press Release Sharpe 102

Women on Business

JANUARY 24, 2011

Being sharp means being succinct. When testing ideas are part of the creative process for product, service, or business development, this triangle must be a business priority: To test product, watch prospects interact with it—whether they use a tool, read a book, choose a necklace, or scan an airline ticket. Rehearse your pitch.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

MARCH 2, 2012

According to the Global Entrepreneurship Monitor , there's been a sharp uptick in in entrepreneurship around the planet, with the number of hungry entrepreneurs now topping 400 million across more than 50 countries. This is the "focused entry" strategy, a well-worn path in the history of successful startups (see Southwest Airlines).

Airlines 12

Airlines Banking Sharpe Price 12

Harvard Business Review

SEPTEMBER 1, 2017

It is the second smallest market in Latin America — a sharp difference compared with only a few years ago, when it used to compete with markets such as Argentina, Chile, and Colombia as the third largest market in the region, after Brazil and Mexico. Venezuela represented only 1% of total revenues.

Sharpe 8

Sharpe Price Politics Supply Chain 8

Harvard Business Review

NOVEMBER 23, 2011

They ask, "If we were a cable TV channel or a mass market magazine, what would our content, tone, and the experience we offered be? Most marketing aims to make consumers aware of a solution or an aspiration they had not considered. But increasingly marketers are seeking to help consumers who are already in a market solve a problem.

Brand 15

Brand Retail Fashion Supply Chain 15

Harvard Business Review

DECEMBER 19, 2011

Yet I still have a sense of anticipation because in every one of Friedman's books there are a handful of insights that are so clear, so sharp, so flat-out right that they frame how you look at the world going forward. The business world is overflowing with products and services and designs and marketing campaigns that are adequate.

Airlines 16

Airlines Mission Statement Sharpe Brand 16

Harvard Business Review

APRIL 5, 2012

In a subsequent 1993 book, The 22 Immutable Laws of Marketing , they doubled down on their anti-extension advice saying "a line extension ultimate leads to oblivion" and warning that to be successful you have to narrow a brand's focus. Thus, any gain in marketing efficiencies is just not worth the risk.

Trout 12

Trout Ries Brand Retail 12