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Management Tools For Leaders: Red Ocean/Blue Ocean Strategy

Rich Gee Group

Tool #5 - Red Ocean/Blue Ocean Strategy This week, let’s understand how companies position themselves in the marketplace to succeed - The Red Ocean/Blue Ocean Strategy. They present analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas.

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Key Traits of Challenger Brands that Allow Them to Punch Above Their Weight

Leading Blog

Instead, they start with a strong business strategy and an acute understanding of who they are as a brand. That punch is what gives brands what they most want from their branding, marketing, and advertising — a response. In an industry where mattresses are always on sale, we knew the brand had to do something to disrupt the market.

Brand 288
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In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game. Few deliver it.

Marketing 257
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First Look: Leadership Books for October 2023

Leading Blog

Telling yourself the truth, knowing what really matters, and getting it done is the path to creating and sustaining a meaningful life, a market-leading business, and even a healthier society. On August 20, 1991, Hollis Harris, the CEO of struggling Continental Airlines told his 42,000 employees to pray for the future of the company.

Books 276
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How Social Media Changed Tourism Marketing

Strategy Driven

For others, the rise in social media has improved not only exposure but also the way companies market and do business. Social media has become the most effective form of marketing since it allows exposure to your business organically. All of these things essentially use word of mouth, which is the most effective form of marketing.

Tourism 75
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The Acceptance Of Higher Energy Bills In Solidarity With Ukraine

The Horizons Tracker

As a result, the researchers believe that the strategy of Volodymyr Zelenskyy to appeal for solidarity in his speeches and campaigns was effectively the right one. If, for instance, an airline company intentionally avoids buying Russian oil, they should make sure to use it in their marketing activities.

Energy 99
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How To Eliminate Guilt About Not Doing Everything.

Rich Gee Group

Whenever a new product, idea, solution, or strategy comes along, we sometimes catch ourselves getting distracted and focusing a lot of our efforts towards our Shiny Object. A strategy a competitor is using. These are Objects which take our eye off our agreed-upon strategy. A new car. A direction recommended by friends.

Objective 232