Airlines Human Resources Marketing Strategy 
HR Digest
MAY 3, 2019
The modern economy demands transforming companies endlessly, necessitating profound changes in the workforce and talent strategy. These forces are reshaping the role of HR and putting pressure on the HR Executive to become much more than a game changer and the leader who enables business strategy. Michael Fraccaro, CHRO, Mastercard.
In the CEO Afterlife
APRIL 8, 2012
I’d suggest hearing aids for the executives of BP, AT&T, Bank of America, American Airlines, and Charter Communications (cable TV provider). The power of their market share (much of it gained through acquisition of independent seed companies) has left farmers with fewer and fewer seed choices. Snails can’t hear.
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In the CEO Afterlife
AUGUST 5, 2015
In Theodore Levitt’s The Marketing Imagination , the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. Differentiation is still the name of the marketing game. Several big brand marketers have fallen on their own swords in their effort to drive growth.
Women on Business
JANUARY 11, 2011
Often this meant trying to read Mapquest directions while driving on a highway or in the dark.
In the CEO Afterlife
SEPTEMBER 8, 2015
One of the best sources of understanding is experience, such as in-market know-how, familiarity with competitors and customers, or expertise in leading during turbulent times. None of us want to see pipelines, oil rigs, or airlines compromising safety for speed. Information doesn’t necessarily mean understanding.
Leading Blog
NOVEMBER 3, 2023
airline companies have pointed fingers at the Federal Aviation Administration (FAA) as the biggest cause of outages, even as the FAA has fired back at airlines. Even worse, functional processes — finance, human resources, sales, etc. systems, air travel feels a bit more like a chore than like a treat. In the U.S.,
Women on Business
JANUARY 24, 2011
When testing ideas are part of the creative process for product, service, or business development, this triangle must be a business priority: To test product, watch prospects interact with it—whether they use a tool, read a book, choose a necklace, or scan an airline ticket. Design stems from USE. Their advice can be invaluable.
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