CO2

AUGUST 2, 2011

An interview with Nicholas Kralev, author of Decoding Air Travel: A Guide to Saving on Airfare and Flying in Luxury. About the Author: Nicholas Kralev is a writer, educator, and speaker on global travel, diplomacy, and international affairs. Describe what it means to Decode Air Travel? Decoding Air Travel seems so mysterious.

Travel 98

Travel Books Airlines Budgeting 98

HR Digest

MARCH 27, 2020

This job doesn’t require one to travel or move office; they can do it from the study room or wherever they are. International Sales Marketing. A global sales marketer is paid a lot and is a dream job for many. Being a tour guide can be anyone’s dream job, especially if the person likes traveling and being active outdoors.

Tourism 116

Tourism Airlines Travel Hotels 116

The Horizons Tracker

AUGUST 2, 2021

In 1962 Everett Rogers famously described the journey innovations go on as they travel from obscurity to mass market success and through to obsolescence. By contrast, if innovations are able to overcome these bars, the researchers believe they are likely to have significant advantages in the market.

Innovation 124

Innovation IPO Mass Marketing Early Adopters 124

Leading Blog

JULY 25, 2019

DIY chain Lowe’s, for example, is building 3D printers that print in zero gravity, thus opening up entirely new markets for themselves. Japanese airline ANA commissioned a global competition via the XPRIZE Foundation to create the future of travel that has now resulted in targeting the next big market: Space.

Innovation 225

Innovation Organization Bottom-up Airlines 225

CO2

SEPTEMBER 3, 2013

Variety isn’t something we usually associate with plane travel, though–particularly when it comes to watching airlines’ safety videos. “Repetition penetrates the dullest of minds” is an adage that marketers have used and abused over the years, and most airlines are abusers.

Airlines 79

Airlines Video Travel Learning-by-Doing 79

Harvard Business Review

MAY 27, 2016

Why is the airline industry so terrible? Instead of getting into a price war or squabbling over a shrinking market, both disruptors and incumbents find new ways to create value. Which brings us back to the airline industry. Finally, they would take over the international air travel market.

Airlines 10

Airlines Travel Industry Disruptive Innovation 10

Women on Business

JANUARY 11, 2011

Gretchen Glasscock said: Navigate Your Path to Success: I have always traveled quite a bit for business, and before every trip I would d… [link] [.] Often this meant trying to read Mapquest directions while driving on a highway or in the dark. This post was mentioned on Twitter by Gretchen Glasscock and others. Thanks for the post!

Press Release 160

Press Release Succession Discount PR 160

Strategy Driven

OCTOBER 29, 2020

In business, most pertinent is to sell off goods and effectively market services as quickly as they are available on the market. However, these services’ market demand is not fixed and can go for long periods with minimal requests. Yield management runs mostly on the tilt of the supply and demand of the market.

Yield Management 65

Yield Management Price Management Hotels 65

Harvard Business Review

AUGUST 7, 2018

Travelers with an Alexa device at home can book a car rental or hotel through Expedia and Kayak. On many fronts, artificial intelligence-powered smart speakers and apps seem poised to become the world’s virtual travel agents. People can even book flights through voice-enabled Google Search. Adopting AI. Sponsored by SAS.

Travel 9

Travel Industry Hotels Airlines 9

Harvard Business Review

APRIL 12, 2017

By now, many of us have viewed the disturbing video of a bloodied man being dragged off of United Airlines flight 3411 from Chicago to Louisville on Sunday. This incident has thrust the common airline practice of overbooking into the spotlight. This helps the airline keep fares lower and provide more flexibility to passengers.

Airlines 10

Airlines Transportation Incentives Travel 10

Lead Change Blog

FEBRUARY 12, 2015

At the annual Southwest Airlines Halloween party, CEO Gary Kelly showed up dressed as KISS. When former Alfa Romeo CEO Luca de Meo came from Audi to head up marketing at Volkswagen AG, he realized the global function was filled with gossip and suspicion. Sprinkles Are Colorful and Fun. Sprinkles Show You Care.

Open-book 150

Open-book Airlines CEO Hotels 150

Harvard Business Review

NOVEMBER 23, 2011

Qantas Airways landed in the headlines for a tone-deaf Twitter contest that asked people to tweet their dreams for luxury air travel, including the hashtag #qantasluxury. Qantas joins two other airlines, United and Southwest, in the esteemed ranks of the most-covered social media failures. Why airlines? And Qantas makes three.

Airlines 15

Airlines Media Travel Marketing 15

Harvard Business Review

NOVEMBER 17, 2016

Warren Buffett got burned with an airline investment in the 1990s. airlines, taking a 4.16% stake in American Airlines, smaller stakes in United and Delta, and an undisclosed stake in Southwest Airlines. airlines had one thing in common: their largest investors. billion in the four largest U.S.

Airlines 8

Airlines Price Hedge Industry 8

Harvard Business Review

MARCH 3, 2017

American Airlines and United Airlines recently joined Delta in offering passengers a lower-priced option to fly: basic economy. At first blush, it’s difficult to see how a further degradation of airline service can enhance profits and attract customers. Want to save a couple of bucks on your next flight?

Airlines 8

Airlines Price Discount Power 8

The Horizons Tracker

NOVEMBER 23, 2020

Similarly, business travel not only provides a healthy proportion of passenger numbers, but a large proportion of airline profits, not to mention the numerous ancillary businesses, from hotels to conference providers, that rely on professionals getting out and about. Shifting sands. This pandemic is no different.

Reis 69

Reis Transportation Real Estate Tourism 69

Harvard Business Review

SEPTEMBER 26, 2013

But since deregulation in 1978, airlines in the U.S. airlines filed for bankruptcy. Airlines suddenly leveled off. In the past few years, profits have become positive across the industry, and market caps are soaring from prior lows. airlines earned an estimated $12.4 So what happened? In 2012, the major U.S.

Airlines 8

Airlines Industry Transportation Travel 8

Strategy Driven

JANUARY 17, 2014

As a result significant business resources are wasted buy an over-reliance on market research that poses only rational questions but neglects to probe customers’ emotional reactions that lie hidden within their answers. He is the author of the book, Empathetic Marketing published by Palgrave. The Need for Caring Relationships.

ROE 50

ROE ROI Letter Airlines 50

Leading Blog

NOVEMBER 3, 2023

Between surging demand, labor shortages, outdated air traffic management, and travel reservation I.T. systems, air travel feels a bit more like a chore than like a treat. airline companies have pointed fingers at the Federal Aviation Administration (FAA) as the biggest cause of outages, even as the FAA has fired back at airlines.

Industry 272

Industry Stage-Gate Organization Company 272

Harvard Business Review

DECEMBER 22, 2011

Google is poised to completely alter how websites market themselves over the next year. This change, however, will take value away from marketers who rely on visitors clicking through to deeper pages. Marketers will see better search rankings if they document information using this new format. This is a tremendous strategy.

Marketing 18

Marketing Advertising Software Competitive Advantage 18

Harvard Business Review

OCTOBER 10, 2011

Southwest Airlines is often used as a case study for a well-run business: it's consistently more profitable than its competitors, it's very disciplined about how it operates, it's customers are happy. Southwest is my favorite airline: low prices, happy staff, lots of flights were I need to go for most trips, good website, convenient policies.

Airlines 10

Airlines Brand Short-term Price 10

Building Personal Strength

FEBRUARY 25, 2010

I felt that I had to read the story, so I traveled by car from Durham to Boston and presented my letter of credentials from Duke. Every time we travel away from home she creates a folder packed with information about the airline, rental car, hotel, interesting venues and routes of travel. End of worries.

Library 90

Library Due Diligence Travel Document 90

Harvard Business Review

MAY 17, 2017

The airline industry is a cautionary tale of what happens when companies emulate new business models without bringing over the associated mental models. For over 40 years, Southwest Airlines has been a disruptive force in the airline industry, creating an entirely new category and a record 43 consecutive years of profitability.

Airlines 14

Airlines Strategy Business Model Metrics 14

Harvard Business Review

OCTOBER 19, 2012

Enamored by these numbers — and encouraged by a new wave of reforms to retail, airlines, broadcast, and power sectors — executives who previously ignored India are making a dash for it. As a consumer marketer, you're much better off thinking of India as a continent, much like Europe. Don't rely on a single India strategy.

Marketing 15

Marketing Market Segmentation Retail Travel 15

Harvard Business Review

APRIL 5, 2013

Dynamic pricing makes sense for baseball as it shares key qualities that have enabled other industries (airlines, hotels, and rental cars) to prosper from this strategy: fixed capacity, low variable costs, and a "product" that expires at a certain time. Marketing MLB'

Price 8

Price Airlines Hotels Discount 8

Kevin Eikenberry

JANUARY 22, 2011

Obviously this blog isn’t about the future of air travel, and none of the submitting companies are clients of ours (yet). Still, this post caught my attention and reminded me of a very important point. Meeting the criteria laid out by NASA would require thinking quite different from the thinking that leads to the planes of today.

Creativity 183

Creativity Workshop Blog Video 183

Steve Farber

AUGUST 23, 2016

The airline was having enough trouble negotiating their pilot contracts let alone getting cooperation from the supreme powers that be, so I bugged out to wander the concourse and pump a little blood into my travel weary brain cells. I had a lot to think about. The meeting had gone okay, I guess. However, “Burn Your Boss?”

Real Estate 40

Real Estate Travel Conference Airlines 40

Harvard Business Review

APRIL 3, 2015

” These case studies are legendary among marketers. For marketers in the digital age, negative customer feedback that takes on a life of its own is a nightmare. Just a few months ago, I was wrapping up a busy year of travel to wait out the last few weeks of my third pregnancy. Travel, Inc., Motrin Moms.

Media 8

Media Airlines Travel Brand 8

Harvard Business Review

APRIL 26, 2011

Companies like Salesforce.com, Philips, and Oracle have appointed chief customer officers, while many other B2B players have embarked on enterprise-wide efforts to improve their marketing, sales, and support interactions. The team kicked off by conducting in-airport interviews with travelers.

B2B 15

B2B Airlines Travel Stage-Gate 15

Harvard Business Review

MAY 18, 2012

Nick and I knew one thing for certain: old-fashioned, beat-the-drum marketing was not going to work here. She lived in Washington with her dad, a member of the American diplomatic corps, and as he traveled on assignment, so did she. Especially after looking at Sophie's Diana books, the airline ticket stubs, and her passport stamps.

Marketing 11

Marketing How To Brand Travel 11

Harvard Business Review

OCTOBER 21, 2015

Walmart recently lost $20 billion in market cap in one day, in part because its leadership admitted it needs to invest more into its e-commerce operations. When you think about it, internet retail today is similar to the airline market before frequent flyer programs were introduced. The internet has revolutionized retail.

Airlines 8

Airlines Retail Loyalty Price 8

Harvard Business Review

DECEMBER 9, 2015

” In this form of marketing, fans who share a common interest are encouraged to engage with little to no prompting by the brand. Done well, we believe that tribe marketing empowers a brand to behave like an effortless host at a cocktail party. ”) will most likely share with others who share that same interest or passion.

Marketing 8

Marketing Brand Merchandising Advertising 8

Strategy Driven

JANUARY 21, 2011

SAS – Providing organizations with THE POWER TO KNOW ® SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Consider these 11 ideas from the Radical Times Webcast series by SAS Marketing Director Jonathan Hornby: 1. Keep it simple.

Real Estate 66

Real Estate Magazine Rogers Long-term 66

Harvard Business Review

SEPTEMBER 29, 2014

In the 1900s, French mathematician-economist Leon Walras envisioned prices in a market economy being set by an auctioneer (since known as the “Walrasian auctioneer”) conducting continuous auctions for all kinds of commodities. Economists and market design. Admittedly, better pricing of options has been a mixed blessing.

Strategy 13

Strategy Black-Scholes Airlines Price 13

Women on Business

JANUARY 24, 2011

When testing ideas are part of the creative process for product, service, or business development, this triangle must be a business priority: To test product, watch prospects interact with it—whether they use a tool, read a book, choose a necklace, or scan an airline ticket. Design stems from USE. Their advice can be invaluable.

Press Release 100

Press Release Discount Sharpe Advertising 100

Chris Brady

MARCH 3, 2010

As I traveled the country and talked to others who were having similar experiences, I understood the reason MonaVie sold more than $1 Billion of the stuff in just over three years. To compare the iPhone to any other phone is like comparing an airliner to a tricycle. I have owned a Mercedes Benz ever since.

Travel 58

Travel Letter Productivity Products 58

Harvard Business Review

JUNE 12, 2018

Traditionally, antitrust regulation has looked for whether a merger increased or decreased competition in a particular market. In the case of Baker Hughes and Halliburton’s planned merger a few years ago, the Justice Department detailed how it thought the amount of competition would rise or fall (mostly fall) in 30 market segments.

Company 8

Company Supply Chain Cooper Airlines 8

Harvard Business Review

JUNE 24, 2016

Jeffrey Seller, the lead producer of Hamilton , unabashedly explained that he has a fiduciary responsibility to investors to boost prices since the market has demonstrated that tickets were underpriced. Think of each performance as an individual airline flight — prices are optimized for each show time. I doubt it.

Price 9

Price Airlines Discount Taylorism 9