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Andrea Kates: Part Two of an interview by Bob Morris

First Friday Book Synopsis

As a business strategist, facilitator, and speaker, Andrea has led more than 250 business innovation initiatives for global corporations, entrepreneurs, and organizations including Royal Dutch Shell (Asia-Pacific), Audi, Allstate, Continental Airlines, GM/OnStar, Hewlett-Packard, JP Morgan Chase, KPMG, the Houston Texans (NFL), and P.F. [.].

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Why Hospitals Need Better Data Science

Harvard Business Review

Airlines are arguably more operationally complex, asset-intensive, and regulated than hospitals, yet the best performers are doing a better job by far than most hospitals at keeping costs low and make a decent profit while delivering what their customers expect. katyau/Getty Images. These examples are relevant to health care for two reasons.

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Cast the Net Wide – Make the Most of Your Promotional Time and.

Women on Business

Being sharp means being succinct. When testing ideas are part of the creative process for product, service, or business development, this triangle must be a business priority: To test product, watch prospects interact with it—whether they use a tool, read a book, choose a necklace, or scan an airline ticket. Rehearse your pitch.

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Competing on Service: Eleven Ways to Beat the Competition by ‘Hugging’ Your Customers

Strategy Driven

Many major companies, such as Southwest Airlines, UPS, Chick-fil-A, Best Buy, Yum! The Bad: The Local Coffee Shop In tough economic times, small business owners should have a laser-sharp focus on great customer service, doing everything they can to ensure their customers feel respected and loved. Make your customers feel valued.

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Andrea Kates: Part One of an interview by Bob Morris

First Friday Book Synopsis

Andrea Kates (akates@BusinessGenome.com) is the founder of the Business Genome® project and author of the visionary bestselling business innovation book, Find Your Next (McGraw-Hill, November 2011).