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5 Convincing Benefits of Sustainable Business Practices

Strategy Driven

Thus, they are working towards making their apparel and accessories more sustainable. It can also provide resources for more research and development for implementing better sustainable business practices in the future. It helps the company in attracting a wider audience of customers and ultimately increasing its sales revenue.

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Zumba’s Success Arose from Long-Term Trends

Harvard Business Review

As the company releases a constant stream of videos, conferences, apparel, equipment, and music, the brand has become a phenomenon. Instead of following a single trend, the brand thrived on several complementary developments and so was able to lead its own movement. It started with a bold vision.

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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business Review

Then there’s L’Oréal, which, through its work with Google, discovered that ombré hair color was trending. Retailer relationships can impose varying levels of constraint in D2C selling — less for apparel, perhaps, and more for CPG. Make room for new technologies. But what about Rebecca Minkoff?

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Top 10 Green Business Stories of 2011

Harvard Business Review

So, rather than take up valuable list real estate with these perennial favorites and big-picture drivers, I'll quickly list them in one big bucket of mega-trends: The rise of the consumer around the world, related to. Here's the rest of my top 10 stories, with callouts for companies and examples that typify the trend.

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How One Clothing Company Blends AI and Human Expertise

Harvard Business Review

The company offers a subscription clothing and styling service that delivers apparel to its customers’ doors. By measuring the impact of modified information in the stylist interface, the company is developing a systematic way to measure improvements in human judgment. This is where the work interface comes into effect.

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Innovation Should Be a Top Priority for Boards. So Why Isn’t It?

Harvard Business Review

Fewer than one-third (30%) of respondents to our survey see innovation as one of the top three challenges their company faces in achieving its strategic objectives, and just 21% think that technology trends are a major strategic challenge. apparel, automobiles, retailing, media, hotels, restaurants & leisure); Consumer Staples (e.g.,

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The Biggest Obstacles to Innovation in Large Companies

Harvard Business Review

The responses , from 270 corporate leaders in strategy, innovation, and research and development roles, were illuminating. Are they looking for ideas to streamline operations and serve customers better, or developing new business models around existing products? To be constructive, we also asked about the things that foster innovation.)