article thumbnail

Unlocking the Power of Minneapolis Billboards: From Traditional to Digital Out-of-Home (DOOH) Advertising

Strategy Driven

This article explores the transformation of outdoor advertising from traditional static displays to dynamic digital out-of-home (DOOH) billboards and how marketers can leverage this medium to enhance their brand messaging and engage with consumers in innovative ways.

article thumbnail

The Biggest Obstacles to Innovation in Large Companies

Harvard Business Review

It turns out that the word “innovation” is not a Harry Potter-esque magical incantation that, once spoken, renders companies more inventive, creative, and entrepreneurial. It can be emblazoned on the door to a new innovation center in Silicon Valley. Yes, even Toys R Us had a head of innovation.).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Innovation Should Be a Top Priority for Boards. So Why Isn’t It?

Harvard Business Review

Corporate directors and executives alike recognize that today’s pace of change continues to accelerate and that firms need to innovate to stay ahead. But are boards doing enough to support innovation, as they should? We found that, overall, innovation does not rank as a top strategic challenge for the majority of boards.

article thumbnail

How to Know Which Digital Trends Are Worth Chasing

Harvard Business Review

The rapid pace of digital change has put companies in the unenviable position of trying to decide which tech trends to invest in and when. All too often, much-touted “revolutionary” innovations offer only incremental benefits at best; at worst, they are a costly distraction.

Trends 10
article thumbnail

Business Model Innovation is the Gift that Keeps on Giving

Harvard Business Review

With the Winter holiday shopping season, fashion apparel retailer Zara has been the focus of media attention — the New York Times recently profiled the innovative fast fashion business model pioneered by Zara, while Elizabeth Cline's book on the costs of fast fashion has climbed up the sales charts.

article thumbnail

How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business Review

Then there’s L’Oréal, which, through its work with Google, discovered that ombré hair color was trending. Retailer relationships can impose varying levels of constraint in D2C selling — less for apparel, perhaps, and more for CPG. Make room for new technologies. But what about Rebecca Minkoff?

Retail 8
article thumbnail

Luxury Brands Can No Longer Ignore Sustainability

Harvard Business Review

If I asked you to picture the consumer luxury market, you might imagine jewels, sports cars, watches, premium drinks, high-end shoes and apparel, and so on. But according to a new report, 2016 Predictions for the Luxury Industry: Sustainability and Innovation , that sustainability gap is closing fast.

Brand 8