article thumbnail

20 Reasons Why Companies Should Do Less Better

In the CEO Afterlife

Campbell’s 10-year sales trend is stagnant and their profits are down. Today, 40% of Nike’s revenue comes from apparel and sporting goods. What’s left in apparel and sporting goods is a good strategic fit with Nike’s operations. Farsightedness is essential to effective leadership. Think again. They are kidding themselves.

Company 177
article thumbnail

The Best CMOs Combine 4 Leadership Styles

Harvard Business Review

That’s why CMOs need to develop four types of leadership, which are based loosely on Gartner’s Intelligent Brand Framework. The idea is to identify your power center — which one best represents your natural capabilities — and develop skills to flex across these leadership styles.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Biggest Obstacles to Innovation in Large Companies

Harvard Business Review

In most cases, that budget level produces a small innovation team that may be doing some concept development work, trend scouting, or training employees on innovation methodologies — but isn’t having a broad impact on the company. One write-in response to our question about obstacles to innovation was, “Leadership ADHD.”)

article thumbnail

Sears Has Come Back from the Brink Before

Harvard Business Review

Under Wood, Sears became a pioneer in using demographic and economic trends to anticipate customer demand. Competition Leadership Retail' In 1925, Sears opened its first retail store in its Chicago catalog center; in 1927 it launched the Craftsman brand of tools; in 1931 as the Depression deepened, Sears founded Allstate Insurance.

Retail 9
article thumbnail

The Benefits of Hiring Your Best Customers

Harvard Business Review

Good leadership certainly helps, but more often than not, the organization will revert to business as usual. The retailer also has an app that alerts employees to the latest trends on Pinterest. And even if you’re successful at overcoming those obstacles, it’s very hard to keep up the momentum.

article thumbnail

An Agenda for the Future of Global Business

Harvard Business Review

Toward a New Leadership Agenda. Businesses can use these trends to reconnect with their customers and their communities. Business leaders will need to visibly embrace and take action on a new agenda to shape the future, both for the direction of our societies and for the sharing of benefits and opportunity within them.

article thumbnail

Top 10 Green Business Stories of 2011

Harvard Business Review

So, rather than take up valuable list real estate with these perennial favorites and big-picture drivers, I'll quickly list them in one big bucket of mega-trends: The rise of the consumer around the world, related to. Here's the rest of my top 10 stories, with callouts for companies and examples that typify the trend.