20 Reasons Why Companies Should Do Less Better
In the CEO Afterlife
APRIL 24, 2017
Campbell’s 10-year sales trend is stagnant and their profits are down. Today, 40% of Nike’s revenue comes from apparel and sporting goods. What’s left in apparel and sporting goods is a good strategic fit with Nike’s operations. Think again. They are kidding themselves. Nike began as a shoe company. 1 Big Idea .
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